March 8 was International Women’s Day (IWD). IWD celebrates women’s achievements, raises awareness against bias, and takes action for equity. The IWD 2021 theme was #ChooseToChallenge, which encourages us to question stereotypes and help forge an inclusive world. The UT ADPR office was pleased to recognize this deserved focal point for women that is crucial […]
The School of Advertising and Public Relations master’s program is featured among the top 15 programs in 2021 by Best Value Schools. The ranking criteria is based on the best academic strategy centered around creative campaign development, research and analytics, brand management consumer behaviors and media buying. A master’s in advertising and public relations helps […]
Our very own Advertising PhD student, Alex Carter, has spent the past two years using the Adam Brown Social Media Command Center to understand how various social media platforms react to major events like last night’s Super Bowl. Especially in an event like the Super Bowl, companies use engagement on Twitter to measure the success of […]
Graduate student Shelby Luttman and ADPR Assistant Professor Dr. Sifan Xu have recently been published in New Media & Society for their research paper about how people developed online networks in protesting the Dakota Access Pipeline. The two worked on social media and coding to research this. “I was learning how to do it [coding] […]
As many students around the country had their summer internship plans put on hold because of COVID-19 and economic uncertainty, the University of Tennessee’s New York City Alumni Chapter quickly organized a virtual internship program for future communicators. The VOLs Remote Internship pilot program paired five interns from CCI with social media and digital communication […]
Senior public relations student Grant Mitchell had the opportunity to participate in Lollapalooza’s inaugural five-week class at DePaul University. During the class, he learned about networking in the music industry and the importance of learning from entry level positions. “When it comes to any industry, perseverance is key, and this class helped reinforce that for […]
As a result of attending the annual ADPR New York City networking trip in January 2020, Patrick Boyd landed a once-in-a-lifetime internship working in account management for FCB Health, a healthcare advertising company with a thriving internship program. Typically, FCB Health’s internship program brings opportunity for the interns to work in the heart of New […]
Ben Weprin (’01) has developed a national brand on building and repurposing hotel properties in college towns to appeal to alumni returning to their alma maters. His latest project has brought him back to his own alma mater, and he has given fellow Vols a chance to be a part of the project. Weprin opened […]
Faculty and graduate students from the University of Tennessee College of Communication and Information (CCI) presented 10 peer-reviewed research papers at the Association for Education in Journalism and Mass Communication’s (AEJMC) annual conference, which was held virtually Aug. 6-9. In addition, six CCI faculty served as panelists, moderators, and discussants during the conference. Faculty serving […]
School of Advertising and Public Relations has a strong presence at the recent American Academy of Advertising Conference, March 26-29, 2020. Professor of Advertising, Eric Haley assumed his official role as President of the American Academy of Advertising, March 27. Prior, he served as the Vice President of the Academy from March 2018 to March […]
