Working to Build Community Connections
The Tombras School of Advertising and Public Relations has an ongoing commitment to building relationships within the Knoxville community. Over the past few months, our staff and students have worked with several community partners.
Dr. Christina Najera started working with Bryant’s Bridge as a volunteer last year, helping at events and teaching cooking lessons to the youth they serve. This year she serves as a board member and as their Secretary.
Over the summer, Bryant’s Bridge was the client for Najera’s public relations campaigns class. In the class, students form a public relations agency and work to create a campaign … Read more “Working to Build Community Connections”
ADPR Recognizes Seniors with Annual Awards
As graduation approaches and our seniors get ready to walk across the stage to get their degrees, ADPR would like to take a moment to highlight three outstanding seniors Solomon Trapp, Kate Hartman, and Sydney Broussard. These seniors are the 2022 recipients of some of our Annual Awards. We are so proud of these students and can not wait to see what they do after graduation!
Solomon Trapp – Matt Dirsa Memorial Award
This award celebrates the life of Matt, who graduated from the School of Advertising and Public Relations in 2010. As an alumnus of the School of Advertising … Read more “ADPR Recognizes Seniors with Annual Awards”
Dr. Moonhee Cho Named Global Engagement Champion
Dr. Moonhee Cho is an associate professor with the Tombras School of Advertising and Public Relations. She is currently teaching Public Relations 370, which teaches students about public relations campaigns through the use of case studies. This year Dr. Cho started the first Collaborative Online International Learning (COIL) project at the University of Tennessee, Knoxville.
What was the process of getting into this program?
Rachel Rui from the Office of Asian Engagement reached out to me to let me know there was a great opportunity to engage with universities in Central Asia. Even though I am from Asia, I … Read more “Dr. Moonhee Cho Named Global Engagement Champion”
ADPR Ranked Top 10 Worldwide
ADPR AMONG MOST VISIBLE IN THE WORLD IN LEADING ADVERTISING RESEARCH JOURNALS
There’s another TOP 10 in town. But this time, it’s tops in advertising research. According to a July 2021 publication in the Journal of Business Research, UTK is tied with Michigan State University as the 4th most visible program in top-tier advertising research journals in the US and 8th worldwide for the most recent decade 2010 – 2019. The independent study profiled program visibility in the world’s top three advertising journals.
“This is a special accomplishment for our program,” said long-time UTK advertising program professor … Read more “ADPR Ranked Top 10 Worldwide”
Researchers, Bread Company Explore Attitudes Toward Ex-Offenders
A multidisciplinary research team from the University of Tennessee, Knoxville, investigated how messages about a fresh start might improve public attitudes toward individuals with a criminal background.
Knowing from prior research that the US perspective often associates drug addiction with a blemished character, the team of UT researchers hypothesized that framing a messaging campaign in terms of the fresh start mindset might counteract the blaming attitude that can make people feel less inclined to help addicts and ex-offenders.
To test their theories, the team—marketing doctoral student Tyler Milfeld of Wichita, Kansas, and Dan Flint, Regal Professor of Marketing in UT’s … Read more “Researchers, Bread Company Explore Attitudes Toward Ex-Offenders”
Now Hiring: ADPR Social Media Intern
Social Media & Communications Intern
The School of Advertising & Public Relations at the University of Tennessee, Knoxville is hiring a student intern to assist in social media and website content creation across multiple platforms (Instagram, Twitter, LinkedIn, etc.) including the ADPR website.
• Content creation
• Copywriting for social and website
• Social media campaign implementation
• Social media ad creation
• Attend weekly meetings
• Help manage events
• Assist with UT Social Media Week
• Assist with social media ambassadors
• Periodic social media takeovers
• Strong writing skills with some knowledge … Read more “Now Hiring: ADPR Social Media Intern”
Student Spotlight: Anna Kochigina
Anna Kochigina, a PhD candidate in the ADPR program, is originally from Pavlovsky Posad, Russia. She came to the United States in 2011 on an athletic scholarship to play tennis for the University of Central Oklahoma where she received her bachelor’s degree in public relations.
“Those were some of the best times in my life,” Kochigina said. “The opportunity to travel around the United States with my team was unforgettable.”
After obtaining her undergraduate degree, she began working as a tennis coach and applied to jobs and graduate assistantships in the meantime. She received little feedback and decided it was … Read more “Student Spotlight: Anna Kochigina”
Chazni Darden Named MAIP Fellow
Chazni Darden, a senior advertising student in the School of Advertising and Public Relations was named as a MAIP Fellow for 2021. The Multicultural Advertising Intern Program (MAIP) fellowship focuses on placing highly skilled BIPOC or multicultural students within the advertising industry. The highly competitive program combines real-world training and professional development through an immersive summer program. This year, the program will be held virtually for all fellows.
MAIP fellows are selected from over 3,800 colleges, universities, and portfolio schools and are interviewed by industry recruitment professionals. MAIP’s slogan “together we triumph” embodies their goals of bringing a diverse community … Read more “Chazni Darden Named MAIP Fellow”
Industry-experienced Lecturers Bring New Perspectives
Lecturers bring real-world experience to bridge theory and practice in an important way. Practitioners from the industry are experts that have lived in the workforce and can integrate new strategies and tactics into our classes. Many of our adjunct lecturers facilitate experiential-learning and community outreach through their real-world clients and cases. The following illustrates the accomplishments of four ADPR lecturers.
Ellie Amador is the director of marketing for the University of Tennessee System. She engages with Tennesseans and university stakeholders across the country to promote the UT brand. Amador provided strategy, development, and execution of the “… Read more “Industry-experienced Lecturers Bring New Perspectives”
Beth Avery Foster and Courtney Childers #ChooseToChallenge
March was Women’s History Month – All month ADPR highlighted the women in ADPR who #ChooseToChallenge. Two faculty members from the School of Advertising and Public Relations are doing that by fighting the opioid epidemic.
Under the direction of UT President Randy Boyd, the University of Tennessee System is working to combat the TN opioid crisis. In August 2019, UT held its first Summit for Opioid Addiction and Response (SOAR).
To diminish opioid fatalities, the Department of Health and Human Services awarded faculty members at UT a grant to strengthen opioid prevention resources in rural Appalachian communities, to understand community … Read more “Beth Avery Foster and Courtney Childers #ChooseToChallenge”