Gain Skills for Any Field
A minor in the Tombras School will help you develop professional skills and knowledge you can use in many workplace settings. Our minors complement a variety of majors, including journalism, business management, marketing, entrepreneur programs, agricultural communications, graphic design, and many more.
Minors
Advertising and Public Relations
Complete 9 Hours:
- ADVT 250 – Advertising Principles 3 Credit Hours *
- CCI 150 – Communication in an Information Age 3 Credit Hours
- PBRL 270 – Public Relations Principles 3 Credit Hours *
Complete 6 Hours:
- ADPR 216 – Special Topics in Advertising and Public Relations 1-3 Credit Hours
- ADPR 265 – Communicating in a Diverse and Global Society 3 Credit Hours
- ADPR 316 – Special Topics in Advertising and Public Relations 1-3 Credit Hours
- ADPR 365 – Social Media Strategy 3 Credit Hours
- ADPR 375 – Integrating Communication Channels 3 Credit Hours
- ADPR 416 – Special Topics in Advertising and Public Relations 1-3 Credit Hours
- ADVT 480 – Advertising Issues 3 Credit Hours
- PBRL 400 – Ethical and Legal Issues in Public Relations 3 Credit Hours
- PBRL 430 – Crisis Communication 3 Credit Hours
* Meets Volunteer Core Requirements.
Social Media Analytics Minor
The Social Media Analytics (SMA) Minor is open to undergraduate students interested in incorporating social media analytical skills and knowledge into their studies. Students will develop and apply skills to effectively collect, evaluate, analyze, visualize, and communicate social media analytics regardless of disciplinary or professional setting. The minor is open to students pursuing an undergraduate degree in any major at the University of Tennessee. The minor consists of 15 credit hours from the Tombras School of Advertising and Public Relations, the School of Information Sciences, and the School of Journalism and Media.
Complete 6 hours from ADPR:
- ADPR 365 – Social Media Strategy 3 Credit Hours
- ADPR 415 – Social Media Analytics 3 Credit Hours
Complete 9 hours from SIS and JEM
- INSC 260 – Programming for Information Applications 3 Credit Hours
- INSC 489 – Information Visualization 3 Credit Hours
- JREM 416 – Audience Analytics 3 Credit Hours
- JREM 419 – Communicating with Data 3 Credit Hours
