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Undergraduate Programs

ADPR Course Descriptions

The School of Advertising and Public Relations, our two programs outline a student’s road to success. Our staff and faculty guide our students to do the best they can do. The Advertising and Public Relations programs offer Bachelor’s, Masters and Doctoral degrees. The programs are nationally and internationally recognized and accredited for the quality of their scholarship and instruction.

Students who choose Advertising will be advised to follow the requirements and milestones set. The following highlight the classes needed to take, if no other classes are listed, the other classes are Gen Ed. classes that will be given by your advisor.

First Term:
CCI 150: Communication in an information age

Second Term:
ANTRO 130: Cultural Anthropology
MATH 125: Basic Calculus

Third Term:
ADV 250: Advertising Principles
ECON 201: Introductory Economics (A Survey Course)
STAT 201: Introduction to Statistics

Fourth Term:
ACCT 200: Foundations of Accounting
PR 270: Public Relations Principles

Fifth Term:
ADV 310: Advertising Design
ADV 340R: Advertising Research Methods
MGT 201: Introduction to Business Management

Sixth Term:
ADV 350: Advertising Creative Strategy
ADV 360: Advertising Media Strategy
ADV 380: Advertising Professional Seminar
MARK 300: Marketing and Supply Chain Management
MGT 300: Organizational Management

Seventh Term:
ADV 450: Advertising Management
ADV 480: Advertising Issues
PSYCH 360: Social Psychology

Eighth Term:
ADV 470: Advertising Campaigns

*For advertising classes, you cannot take them out of order only advertising electives.
**To have a business minor, you only need to take an extra business class- FIN 300, there are not any options for ADPR Minors.

Students who are in Public Relations Major will be advised to follow the requirements and milestones set. The following highlight the classes needed to take, if no other classes are listed, the other classes are Gen Ed. classes that will be given by your advisor.

First Term:
CCI 150: Communication in an information age

Second Term:
ANTRO 130: Cultural Anthropology
MATH 125: Basic Calculus

Third Term:
PBRL 270: Public Relations Principles
ECON 201: Introductory Economics (A Survey Course)
STAT 201: Introduction to Statistics

Fourth Term:
ACCT 200: Foundations of Accounting
ADV 250: Advertising Principles
JREM 200: Media Writing

Fifth Term:
PBRL 310: Public Relations Design
PBRL 340R: Public Relations Research Methods
MGT 201: Introduction to Business Management

Sixth Term:
PBRL 320: Public Relations Communications
PBRL 370: Public Relations Cases
PBRL 380: Public Relations Professional Seminar
MARK 300: Marketing and Supply Chain Management

Seventh Term:
PBRL 470: Public Relations Campaigns
PSYCH 360: Social Psychology
JREM Elective: 333, 375, 412, 414, or 430

Eighth Term:
JREM 400: Mass Communication Law and Ethics