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Undergraduate Programs

Our ADPR program is home to over 450 Volunteer students and is nationally and internationally recognized and accredited for the quality of scholarship and instruction. Our program provides small class sizes with one-on-one interaction with professors, mentors, and advisors to ensure each student has the best possible learning experience.

In the School of Advertising and Public Relations, students are guided by full-time faculty members and part-time lecturers who are industry-leaders in communication fields. With their guidance, our students learn to excel in the fields of advertising, public relations, integrated marketing, strategic communication, and more.

Students in ADPR can major in either advertising or public relations. Students can explore the different coursework for advertising and public relations majors below to find the best fit for their career interests. There are also a variety of minors available to our majors. Among the most popular are business, psychology, journalism, and information sciences.

Students who choose the advertising major will be advised to follow the requirements and milestones set by the undergraduate council. The following course list highlights some of the classes students will take in the advertising major.

First Term:
CCI 150: Communication in an Information Age

Second Term:
ANTH 130: Cultural Anthropology
MATH 125: Basic Calculus

Third Term:
ADVT 250: Advertising Principles
ECON 201: Introductory Economics (A Survey Course)
STAT 201: Introduction to Statistics

Fourth Term:
ACCT 200: Foundations of Accounting
PBRL 270: Public Relations Principles

Fifth Term:
ADVT 310: Advertising Design
ADVT 340R: Advertising Research Methods

ADVT 380: Advertising Professional Seminar
MGT 201: Introduction to Business Management

Sixth Term:
ADVT 350: Advertising Creative Strategy
ADVT 360: Advertising Media Strategy

MARK 300: Marketing and Supply Chain Management
MGT 300: Organizational Management

Seventh Term:
ADVT 450: Advertising Management
ADVT 480: Advertising Issues
PSYCH 360: Social Psychology

Eighth Term:
ADVT 470: Advertising Campaigns

*Students may select the business minor in Haslam’s College of Business with 1-2 extra courses.

Students who are in public relations major will be advised to follow the requirements and milestones set by the undergraduate council. The following course list highlights some of the classes students will take in the public relations major.

First Term:
CCI 150: Communication in an information age

Second Term:
ANTRO 130: Cultural Anthropology
MATH 125: Basic Calculus

Third Term:
PBRL 270: Public Relations Principles
ECON 201: Introductory Economics (A Survey Course)
STAT 201: Introduction to Statistics

Fourth Term:
ACCT 200: Foundations of Accounting
ADVT 250: Advertising Principles
JREM 200: Media Writing

Fifth Term:
PBRL 310: Public Relations Design
PBRL 340R: Public Relations Research Methods
MGT 201: Introduction to Business Management

Sixth Term:
PBRL 320: Public Relations Communications
PBRL 370: Public Relations Cases
PBRL 380: Public Relations Professional Seminar
MARK 300: Marketing and Supply Chain Management

Seventh Term:
PBRL 420: Public Relations Advanced Writing
PSYCH 360: Social Psychology
JREM Elective: 333, 375, 412, 414, or 430

Eighth Term:

PBRL 470S: Public Relations Campaigns
PRBL 400: Law and Ethics in Public Relations

*Students may select the business minor in Haslam’s College of Business with 1-2 extra courses.