Category Archives: Featured Story
Advertising Grad on Broadway? Alumni Spotlight: Phil Brooks
Phil Brooks, who graduated from the University of Tennessee with a B.A. in Advertising, has made strides in the video production industry since graduating in 2007. After finishing his degree, Phil moved to NYC and began working with Final Cut USA, where he continues to work fifteen years later. In addition to his work in video production for advertisements and documentaries, Phil is also an animator and designer. He holds expertise in visual effects, motion graphics, film production, and post production, to name a few of his many skills.
Phil’s most recent work includes a promotional trailer for a new … Read more “Advertising Grad on Broadway? Alumni Spotlight: Phil Brooks”
Dr. Moonhee Cho Named Global Engagement Champion
Dr. Moonhee Cho is an associate professor with the Tombras School of Advertising and Public Relations. She is currently teaching Public Relations 370, which teaches students about public relations campaigns through the use of case studies. This year Dr. Cho started the first Collaborative Online International Learning (COIL) project at the University of Tennessee, Knoxville.
What was the process of getting into this program?
Rachel Rui from the Office of Asian Engagement reached out to me to let me know there was a great opportunity to engage with universities in Central Asia. Even though I am from Asia, I … Read more “Dr. Moonhee Cho Named Global Engagement Champion”
ADPR Welcomes Jasmine Fehr
Jasmine Fehr is a first-year master’s student studying in the College of Communication & Information, with a concentration in Advertising. Jasmin runs track and cross country on the teams here at UT, Knoxville. Originally from Saskatchewan, Canada, she has lived in the U.S. for five years. This past spring, Jasmine completed her BA in Psychology at the University of Portland in Oregon. Jasmine hopes to obtain a Ph.D. in Clinical Psychology and either pursue further academia or practice as a psychologist.
ADPR Ranked Top 10 Worldwide
ADPR AMONG MOST VISIBLE IN THE WORLD IN LEADING ADVERTISING RESEARCH JOURNALS
There’s another TOP 10 in town. But this time, it’s tops in advertising research. According to a July 2021 publication in the Journal of Business Research, UTK is tied with Michigan State University as the 4th most visible program in top-tier advertising research journals in the US and 8th worldwide for the most recent decade 2010 – 2019. The independent study profiled program visibility in the world’s top three advertising journals.
“This is a special accomplishment for our program,” said long-time UTK advertising program professor … Read more “ADPR Ranked Top 10 Worldwide”
Researchers, Bread Company Explore Attitudes Toward Ex-Offenders
A multidisciplinary research team from the University of Tennessee, Knoxville, investigated how messages about a fresh start might improve public attitudes toward individuals with a criminal background.
Knowing from prior research that the US perspective often associates drug addiction with a blemished character, the team of UT researchers hypothesized that framing a messaging campaign in terms of the fresh start mindset might counteract the blaming attitude that can make people feel less inclined to help addicts and ex-offenders.
To test their theories, the team—marketing doctoral student Tyler Milfeld of Wichita, Kansas, and Dan Flint, Regal Professor of Marketing in UT’s … Read more “Researchers, Bread Company Explore Attitudes Toward Ex-Offenders”
Chazni Darden Named MAIP Fellow
Chazni Darden, a senior advertising student in the School of Advertising and Public Relations was named as a MAIP Fellow for 2021. The Multicultural Advertising Intern Program (MAIP) fellowship focuses on placing highly skilled BIPOC or multicultural students within the advertising industry. The highly competitive program combines real-world training and professional development through an immersive summer program. This year, the program will be held virtually for all fellows.
MAIP fellows are selected from over 3,800 colleges, universities, and portfolio schools and are interviewed by industry recruitment professionals. MAIP’s slogan “together we triumph” embodies their goals of bringing a diverse community … Read more “Chazni Darden Named MAIP Fellow”
Industry-experienced Lecturers Bring New Perspectives
Lecturers bring real-world experience to bridge theory and practice in an important way. Practitioners from the industry are experts that have lived in the workforce and can integrate new strategies and tactics into our classes. Many of our adjunct lecturers facilitate experiential-learning and community outreach through their real-world clients and cases. The following illustrates the accomplishments of four ADPR lecturers.
Ellie Amador is the director of marketing for the University of Tennessee System. She engages with Tennesseans and university stakeholders across the country to promote the UT brand. Amador provided strategy, development, and execution of the “Everywhere … Read more “Industry-experienced Lecturers Bring New Perspectives”
Beth Avery Foster and Courtney Childers #ChooseToChallenge
March was Women’s History Month – All month ADPR highlighted the women in ADPR who #ChooseToChallenge. Two faculty members from the School of Advertising and Public Relations are doing that by fighting the opioid epidemic.
Under the direction of UT President Randy Boyd, the University of Tennessee System is working to combat the TN opioid crisis. In August 2019, UT held its first Summit for Opioid Addiction and Response (SOAR).
To diminish opioid fatalities, the Department of Health and Human Services awarded faculty members at UT a grant to strengthen opioid prevention resources in rural Appalachian communities, to understand community … Read more “Beth Avery Foster and Courtney Childers #ChooseToChallenge”
Jill Williams Joins ADPR
We’re pleased to introduce to you our new ADPR student assistant, Jill Williams! Originally from Nashville, TN, she enjoys traveling, cooking, reading, and spending time outdoors. Jill attended UT for her undergraduate education where she received her bachelor’s in communication and information with a concentration in PR. Before graduating in May of 2020, she began to explore her options and decided she wanted to reach new heights and become a master’s candidate in PR here at UT. Her research interests include computer-mediated communication and how it affects relationships and also crisis communications. “Attending graduate school amid a pandemic is a … Read more “Jill Williams Joins ADPR”
Assistant Professor of Practice in Public Relations
Assistant Professor of Practice in Public Relations
Assistant Professor of Practice in Public Relations (NTT)
School of Advertising and Public Relations, – Full Time – The University of Tennessee, School of Advertising and Public Relations seeks to a non-tenure track (NTT), Assistant Professor of Practice position to begin August 1, 2021, on a 3-year, renewable contract.
Qualifications include Master’s degree in communications or related area or equivalent and evidence of excellence in teaching or significant professional experience in the field of public relations. A Ph.D. is preferred but not required.
Responsibilities include teaching undergraduate level courses … Read more “Assistant Professor of Practice in Public Relations”