Chazni Darden Named MAIP Fellow
Chazni Darden, a senior advertising student in the School of Advertising and Public Relations was named as a MAIP Fellow for 2021. The Multicultural Advertising Intern Program (MAIP) fellowship focuses on placing highly skilled BIPOC or multicultural students within the advertising industry. The highly competitive program combines real-world training and professional development through an immersive summer program. This year, the program will be held virtually for all fellows.
MAIP fellows are selected from over 3,800 colleges, universities, and portfolio schools and are interviewed by industry recruitment professionals. MAIP’s slogan “together we triumph” embodies their goals of bringing a diverse community … Read more “Chazni Darden Named MAIP Fellow”
Jill Williams Joins ADPR
We’re pleased to introduce to you our new ADPR student assistant, Jill Williams! Originally from Nashville, TN, she enjoys traveling, cooking, reading, and spending time outdoors. Jill attended UT for her undergraduate education where she received her bachelor’s in communication and information with a concentration in PR. Before graduating in May of 2020, she began to explore her options and decided she wanted to reach new heights and become a master’s candidate in PR here at UT. Her research interests include computer-mediated communication and how it affects relationships and also crisis communications. “Attending graduate school amid a pandemic is a … Read more “Jill Williams Joins ADPR”
Advertising PhD Student Analyzes Super Bowl
Our very own Advertising PhD student, Alex Carter, has spent the past two years using the Adam Brown Social Media Command Center to understand how various social media platforms react to major events like last night’s Super Bowl.
Especially in an event like the Super Bowl, companies use engagement on Twitter to measure the success of an advertisement in order to gauge whether the millions spent were worth it.
Click HERE to read more into Alex’s findings of the Super Bowl LV advertisements and performers.
CCI Alumni Start VOLs Remote Internship Program for Students
As many students around the country had their summer internship plans put on hold because of COVID-19 and economic uncertainty, the University of Tennessee’s New York City Alumni Chapter quickly organized a virtual internship program for future communicators.
The VOLs Remote Internship pilot program paired five interns from CCI with social media and digital communication roles at nonprofit organizations dedicated to education.
CCI Board of Visitors member Jamie Lonie (PR ’10), who also serves as president of New York City Alumni Chapter, said the idea for a digital internship program was born from the November 2019 CCI Board of Visitors … Read more “CCI Alumni Start VOLs Remote Internship Program for Students”
PR Student Takes Inaugural Lollapalooza Class
Senior public relations student Grant Mitchell had the opportunity to participate in Lollapalooza’s inaugural five-week class at DePaul University. During the class, he learned about networking in the music industry and the importance of learning from entry level positions.
“When it comes to any industry, perseverance is key, and this class helped reinforce that for me through all of the guest speakers,” Mitchell said.
Mitchell cites the ADPR community as being critical to him having gained the opportunity to participate in the course. “Everyone in ADPR has been so supportive of me and the professors have been an integral part … Read more “PR Student Takes Inaugural Lollapalooza Class”
Senior ADPR Student Talks Summer Internships in a Pandemic
As a result of attending the annual ADPR New York City networking trip in January 2020, Patrick Boyd landed a once-in-a-lifetime internship working in account management for FCB Health, a healthcare advertising company with a thriving internship program.
Typically, FCB Health’s internship program brings opportunity for the interns to work in the heart of New York City, with workshops, networking opportunities and working on various advertising campaign projects. However, the rise of COVID-19 cases caused FCB Health to make the tough decision to move the internship to remote working.
“Obviously I was a little bummed out when coronavirus changed my … Read more “Senior ADPR Student Talks Summer Internships in a Pandemic”
Marketing a Vol Hotel
Ben Weprin (’01) has developed a national brand on building and repurposing hotel properties in college towns to appeal to alumni returning to their alma maters. His latest project has brought him back to his own alma mater, and he has given fellow Vols a chance to be a part of the project.
Weprin opened Graduate Knoxville in the former Hilton Garden Inn on Cumberland Avenue on August 13. The revamp includes a lot of features that will make Vols cheer, including UT-themed illustrations by cartoonist Marshall Ramsey (’91) in the lobby. And thanks to a friendship between Weprin and … Read more “Marketing a Vol Hotel”
CCI Presents at 2020 AEJMC Conference
Faculty and graduate students from the University of Tennessee College of Communication and Information (CCI) presented 10 peer-reviewed research papers at the Association for Education in Journalism and Mass Communication’s (AEJMC) annual conference, which was held virtually Aug. 6-9.
In addition, six CCI faculty served as panelists, moderators, and discussants during the conference.
Faculty serving in AEJMC leadership roles include: Amber Roessner, associate professor in the School of Journalism and Electronic Media, who was elected to the Standing Committee on Research, and Joy Jenkins, JEM assistant professor, who is the incoming head of the Magazine Media Division. Moonhee … Read more “CCI Presents at 2020 AEJMC Conference”
ADPR Students Win at 2020 Addy Awards
Fifteen students from the School of Advertising and Public Relations and a graphic design major earned 24 honors at the Knoxville American Advertising Federation (AAF) awards.
Senior Kara Wegner earned a Gold Addy Award for her work on Land of Ice and Fire and a Silver Addy Award for Indelible Faces. Graphic design major Ndigi Gichingiri took home a Gold Addy for Burnt Out. Sarah Melancon and Hanna Dice both earned Silver Addys.
Advertising majors who earned Bronze Citations of Excellence included: Alyssa Brown, Madison Cullen, Lauren Friend, Wendy Harmon, Anna House, Kristy Ilia, Yulisia Lopez, Macy Meredith, Alyssa Nichols, … Read more “ADPR Students Win at 2020 Addy Awards”
Public Relations Student Reflects on Classes, PRSSA and Why She Loves ADPR
Victoria Johnson, a senior public relations student, serves as Vice President of Membership for Public Relations Student Society of America (PRSSA) and is in the Chancellor’s Honors Program. She is currently completing her final semester at UT, and took time to reflect upon the opportunities, involvement and what ADPR has done for her.
“So many people in the college are just so willing to help,” Johnson said. “The classes are setting students up for success and there are so many different experiences like having the Salesforce Social Studio and various study abroad programs.”
During her sophomore year, Johnson participated in … Read more “Public Relations Student Reflects on Classes, PRSSA and Why She Loves ADPR”