Category Archives: Student News
Student Spotlight: Brandon Boatwright
Doctoral Student Spotlight: Brandon Boatwright by Cara Hunter
On October 10, the Howard Baker Center hosted the US senatorial debate between Representative Marsha Blackburn and former Governor Phil Bredesen. While the debate took place, the university’s Adam Brown Social Media Command Center provided live social media analysis of the sentiment of the debate.
Dr. Courtney Childers and Brandon Boatwright oversaw the social media analysis of the debate. Boatwright is a doctoral student in the College of Communication and Information and the assistant in residence of the Adam Brown Social Media Command Center (ABSMCC).
A career in academia and research was … Read more “Student Spotlight: Brandon Boatwright”
2019 MAIP Application
The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry-level advertising professionals with prestigious advertising agencies. Learn more about the 2019 MAIP Student Application.
Please review the Agency Department/Position Descriptions to help you determine the areas of greatest interest to you. On the MAIP application, you will be asked to indicate your top choices.
- Review the #MAIP2019 Application Checklist to make sure you have everything you need.
- Submit your $25 application fee on this page.
- Once you submit your payment, you will receive a link directing you to the next step of the application process.
- 2019 MAIP
Cara Hunter Joins ADPR as Social Media Intern
Carol Poston Pays it Forward
Each spring, when Advertising students are awarded the Carol Poston Scholarship they gain something much more valuable than a scholarship. They gain a lifelong mentor.
CCI BOV member Carol Poston (AD ’81) is committed to paying forward all of the support and professional development she gained while at UT. Carol is the Senior Manager of Strategic Marketing Services at LifePoint Health in Brentwood, Tennessee.
“I had a great experience in the Department of Advertising, and I am proud to help anyone who is graduating from UT,” said Poston.
Read the rest of the story here.
Joshua Oliver (’18) Advertising Student Spotlight
Joshua Oliver dreamed of many careers as a kid growing up in Memphis; architect, actor, and ultimately, ad man. He found his home in the UT School of Advertising and Public Relations with a major in advertising and a minor in business with the guidance of a teacher/mentor at White Station High School.
Oliver will graduate with his degree in May and travel to New York City for the second summer in a row to participate in the American Association of Advertising Agencies’ Multicultural Advertising Intern Program (MAIP). Upon completion of his internship, he hopes to land a full-time position … Read more “Joshua Oliver (’18) Advertising Student Spotlight”
ADPR Goes to Nashville
Earlier this month, 25 UT advertising and public relations students traveled to Nashville to network with alumni and learn about various types of advertising and public relations opportunities.
“UT’s School of Advertising and Public Relations has so many great alumni who are passionate about helping current students,” Taylor said. “These types of trips help build relationships among students and alumni.”
Students were introduced to the strong alumni network in Nashville. The students met with a panel at the Country Music Association to learn about the work that goes into CMA Fest. The panel featured members of CMA’s marketing team, … Read more “ADPR Goes to Nashville”
Patrick Wells (’14) Featured in Torchbearer
by advertising student Andrew Kochamba.
As Southern traditions go, having a MoonPie with an RC Cola is right up there with biscuits and gravy or football on Saturdays. In 2017, Patrick Wells (’14) launched MoonPie into the national spotlight with his viral work on the brand’s social media.
Though the graham cracker, marshmallow, and chocolate treat is a classic snack brand (which has expanded to multiple flavors over time) its digital strategy was due for an update.
Working for the Tombras Group, an advertising agency with a Knoxville office, Wells helped launch a campaign for MoonPie to attract … Read more “Patrick Wells (’14) Featured in Torchbearer”
Student Spotlight: Joshua Oliver
Student Spotlight: Joshua Oliver
Written by Laura Gamo, MS Student in the School of Advertising & Public Relations
Q: Tell us a little bit about yourself and about your experience this summer.
I am a senior here at the University of Tennessee at Knoxville, originally from Memphis, TN. I am majoring in Advertising with a double minor in Business Administration and Psychology. I hold various leadership positions across campus, and at the core of those organizations, I have an opportunity to advocate for and create inclusive environments for conversations about difference and diversity. Whether that is facilitating workshops as a … Read more “Student Spotlight: Joshua Oliver”
PR Students Travel to Atlanta for Networking
Sixteen UT public relations students traveled to Atlanta last week to network with alumni working in the field and learn about various types of PR opportunities.
While the School of Advertising and Public Relations offers a trip to New York every year to advertising students, this was the first trip tailored specifically to public relations students.
“Exposing our students to ‘real world’ public relations is an important supplement to their classroom experience,” Foster said. “The trip also provides important networking opportunities for students while allowing them to learn best practices for entering the field.”
The students met with alumna Snigdha … Read more “PR Students Travel to Atlanta for Networking”
ADPR Students Visit Disney’s Yellow Shoes
Last month advertising students with the School of Advertising & Public Relations visited Disney for a behind-the-scenes look with the Disney Youth Education Series. Disney’s Yellow Shoes Creative Group is the in-house advertising agency for Disney Destinations, which encompasses Walt Disney Parks & Resorts, Disney Cruise Line, Disney Vacation Club, and Adventures by Disney. The agency consists of a diverse and talented cast of writers, designers, artists, media buyers, and planners, specializing in all forms of marketing communications and media.
When asked about the trip Kendall Thompson had this to say, “There were so many amazing moments on … Read more “ADPR Students Visit Disney’s Yellow Shoes”