Advertising PhD Student Analyzes Super Bowl
Our very own Advertising PhD student, Alex Carter, has spent the past two years using the Adam Brown Social Media Command Center to understand how various social media platforms react to major events like last night’s Super Bowl.
Especially in an event like the Super Bowl, companies use engagement on Twitter to measure the success of an advertisement in order to gauge whether the millions spent were worth it.
Click HERE to read more into Alex’s findings of the Super Bowl LV advertisements and performers.