All posts by Tombras School
Dr. Moonhee Cho Named Global Engagement Champion
Dr. Moonhee Cho is an associate professor with the Tombras School of Advertising and Public Relations. She is currently teaching Public Relations 370, which teaches students about public relations campaigns through the use of case studies. This year Dr. Cho started the first Collaborative Online International Learning (COIL) project at the University of Tennessee, Knoxville.
What was the process of getting into this program?
Rachel Rui from the Office of Asian Engagement reached out to me to let me know there was a great opportunity to engage with universities in Central Asia. Even though I am from Asia, I … Read more “Dr. Moonhee Cho Named Global Engagement Champion”
Chazni Darden Named MAIP Fellow
Chazni Darden, a senior advertising student in the School of Advertising and Public Relations was named as a MAIP Fellow for 2021. The Multicultural Advertising Intern Program (MAIP) fellowship focuses on placing highly skilled BIPOC or multicultural students within the advertising industry. The highly competitive program combines real-world training and professional development through an immersive summer program. This year, the program will be held virtually for all fellows.
MAIP fellows are selected from over 3,800 colleges, universities, and portfolio schools and are interviewed by industry recruitment professionals. MAIP’s slogan “together we triumph” embodies their goals of bringing a diverse community … Read more “Chazni Darden Named MAIP Fellow”
Industry-experienced Lecturers Bring New Perspectives
Lecturers bring real-world experience to bridge theory and practice in an important way. Practitioners from the industry are experts that have lived in the workforce and can integrate new strategies and tactics into our classes. Many of our adjunct lecturers facilitate experiential-learning and community outreach through their real-world clients and cases. The following illustrates the accomplishments of four ADPR lecturers.
Ellie Amador
Ellie Amador is the director of marketing for the University of Tennessee System. She engages with Tennesseans and university stakeholders across the country to promote the UT brand. Amador provided strategy, development, and execution of the “Everywhere … Read more “Industry-experienced Lecturers Bring New Perspectives”
ADPR Featured Among Top Programs
The School of Advertising and Public Relations master’s program is featured among the top 15 programs in 2021 by Best Value Schools. The ranking criteria is based on the best academic strategy centered around creative campaign development, research and analytics, brand management consumer behaviors and media buying. A master’s in advertising and public relations helps equip students with the skills needed to excel in a variety of industries.
Read the entire article at Best Value Schools
Eric Haley Named AAA President
HALEY NAMED AAA PRESENT-ELECT: ADPR Professor Eric Haley was chosen President-Elect of the American Academy of Advertising (AAA), the leading international organization for the advancement of advertising scholarship, education and practice. He is currently serving as Vice President and will assume his new role during AAA’s annual conference, March 28-31 in Dallas, Texas. Haley will serve as AAA president in 2020.
ADPR Students Take Home ADDY Awards
Twelve students from the School of Advertising and Public Relations earned 43 honors at the Knoxville American Advertising Federation (AAF) awards Saturday night.
Hannah Lagoski took home a Gold ADDY Award for her work with Inuksuit. She also earned a Silver ADDY Award, as did three other students: Madison Duncan, Ashley Hendrix and Lukas McCrary. Hendrix earned a school-leading three Silver Addys for her advertising work on The Brown Girls Guide to College, KOKOA and BLKGRLPWR.
All 12 ADPR honorees collected at least one Bronze Citation of Excellence. Additional bronze medal winners included: Matthew Art, Joan Hargett, Brooke Heinsohn, Yulisia … Read more “ADPR Students Take Home ADDY Awards”
A Look Back at 2019 UT Social Media Week
More than 420 students attended panels at the eighth annual UT Social Media Week, which was held February 26-28 in CCI’s Scripps Lab Theater and Patrick Auditorium. #UTSMW2019 also generated 59,000 impressions and over 2,000 engagements on Twitter over a two-week period.
This year’s event featured 21 guest speakers over eight sessions, including one that involved a hands-on workshop. Eight CCI classes served as official anchor classes with 14 total classes attending. Topics ranged from incivility and politics on social media to the business of running social media accounts for companies and events, to social marketing and influencers.
Leo Morejon, … Read more “A Look Back at 2019 UT Social Media Week”
Student Spotlight: Cara Hunter
Cara Hunter is a public relations major (UTK ’19) and plans to graduate in December. Hunter currently serves as the social media intern for the School of Advertising and Public Relations (ADPR). 
During her time with ADPR, Hunter has worked to establish a connection with students on social media. Among her successful campaigns is the continuation of #loveADPR. Hunter has also worked behind the scenes at many events including UT Social Media Week. During UTSMW, Hunter was featured through an Instagram takeover for the @UTKnoxville handle.
Hunter is also involved with a variety of organizations on campus, such as … Read more “Student Spotlight: Cara Hunter”
ADPR New York City Trip
Advertising and Public Relations students ventured outside of the classroom for a week to partake in the annual Ad Club New York Trip. This yearly endeavor provides students the opportunity to network with industry professionals while learning about their future career.
Students who attended this trip in January of 2019 all came with similar career goals in mind. “I wanted to gather as much insight as possible from a talented network of alumni to prepare for my long-term goal of becoming a global communicator,” said Fiona Sparks, a senior majoring in public relations. “Additionally, this trip helped me determine if … Read more “ADPR New York City Trip”
