Phil Brooks, who graduated from the University of Tennessee with a B.A. in Advertising, has made strides in the video production industry since graduating in 2007. After finishing his degree, Phil moved to NYC and began working with Final Cut USA, where he continues to work fifteen years later. In addition to his work in […]
Dr. Moonhee Cho is an associate professor with the Tombras School of Advertising and Public Relations. She is currently teaching Public Relations 370, which teaches students about public relations campaigns through the use of case studies. This year Dr. Cho started the first Collaborative Online International Learning (COIL) project at the University of Tennessee, Knoxville. […]
Chazni Darden, a senior advertising student in the School of Advertising and Public Relations was named as a MAIP Fellow for 2021. The Multicultural Advertising Intern Program (MAIP) fellowship focuses on placing highly skilled BIPOC or multicultural students within the advertising industry. The highly competitive program combines real-world training and professional development through an immersive […]
Lecturers bring real-world experience to bridge theory and practice in an important way. Practitioners from the industry are experts that have lived in the workforce and can integrate new strategies and tactics into our classes. Many of our adjunct lecturers facilitate experiential-learning and community outreach through their real-world clients and cases. The following illustrates the […]
The School of Advertising and Public Relations master’s program is featured among the top 15 programs in 2021 by Best Value Schools. The ranking criteria is based on the best academic strategy centered around creative campaign development, research and analytics, brand management consumer behaviors and media buying. A master’s in advertising and public relations helps […]
HALEY NAMED AAA PRESENT-ELECT: ADPR Professor Eric Haley was chosen President-Elect of the American Academy of Advertising (AAA), the leading international organization for the advancement of advertising scholarship, education and practice. He is currently serving as Vice President and will assume his new role during AAA’s annual conference, March 28-31 in Dallas, Texas. Haley will […]
Twelve students from the School of Advertising and Public Relations earned 43 honors at the Knoxville American Advertising Federation (AAF) awards Saturday night. Hannah Lagoski took home a Gold ADDY Award for her work with Inuksuit. She also earned a Silver ADDY Award, as did three other students: Madison Duncan, Ashley Hendrix and Lukas McCrary. […]
More than 420 students attended panels at the eighth annual UT Social Media Week, which was held February 26-28 in CCI’s Scripps Lab Theater and Patrick Auditorium. #UTSMW2019 also generated 59,000 impressions and over 2,000 engagements on Twitter over a two-week period. This year’s event featured 21 guest speakers over eight sessions, including one that […]
Cara Hunter is a public relations major (UTK ’19) and plans to graduate in December. Hunter currently serves as the social media intern for the School of Advertising and Public Relations (ADPR). During her time with ADPR, Hunter has worked to establish a connection with students on social media. Among her successful campaigns is the […]
Advertising and Public Relations students ventured outside of the classroom for a week to partake in the annual Ad Club New York Trip. This yearly endeavor provides students the opportunity to network with industry professionals while learning about their future career. Students who attended this trip in January of 2019 all came with similar career […]
