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  1. Home
  2. Posts By Tombras School

Advertising Grad on Broadway? Alumni Spotlight: Phil Brooks

May 10, 2023 by Tombras School

Phil Brooks, who graduated from the University of Tennessee with a B.A. in Advertising, has made strides in the video production industry since graduating in 2007. After finishing his degree, Phil moved to NYC and began working with Final Cut USA, where he continues to work fifteen years later. In addition to his work in video production for advertisements and documentaries, Phil is also an animator and designer. He holds expertise in visual effects, motion graphics, film production, and post production, to name a few of his many skills.

Phil’s most recent work includes a promotional trailer for a new Broadway Musical: New York, New York. The highly anticipated musical opened on Broadway April 26. We asked Phil questions about his experience at UTK, his career in the video production industry, and advice for students hoping to follow a similar trajectory. Read on to learn more about Phil’s inspiring story!

Interview with Phil Brooks:

How did your experience in UTK’s School of Advertising and Public Relations shape your career in video production?

“I can’t overstate how critical the internships were. I interned first at Tombras and then at Y&R in NYC. Both gave me an actual look at what a career felt like day to day. Y&R was a particularly fantastic experience. With my interest in film/video, they placed me in the TV production department during the summer of 2007. The next year I moved to the city full time and in the end, it was through a connection at Y&R that I got an interview at Final Cut/Significant Others in spring of 2008 (where I currently still work 15 years later!)”

What was the most memorable aspect of pursuing your degree in advertising?

“I’d be lying if I said anything other than Campaigns, but honestly I’d already been working with most of my group in other classes for a couple semesters. I think learning to collaborate with a grou (where you all succeed, or otherwise, together) was the biggest takeaway from the program. That’s how it works for real! So many people work on just one commercial (50-100+ if you count the entire chain from brand to agency to production to post) so you learn to contribute your knowledge/creative opinions when appropriate and to listen to others the rest of the time!”

What is your favorite part of your career in the video production industry?

“Working on something new every day / week / month. Specifically starting new projects. That’s when the ideas are still fresh and being developed. Creative decisions are still being made so it feels like we’re all building something together.”

Producing a Broadway Musical trailer is a pretty big deal! What skills and experiences helped you land this role?

“This was definitely one of the most ambitious projects we worked on so honestly it was a great culmination of my entire career up until this point. I’ve been working more in CG lately and it had a significant role in the film (the NYNY neon sign). It was a small team and so we all were wearing a lot of hats to get the job done. Personally, I was doing some (not all) of the 3D modeling as well as the lighting, texturing, rendering, and compositing. Typically, I’m doing more motion graphics stuff in After Effects, but I’ve been pushing into C4D and Octane/Redshift for the past 5 years or so.”

What aspect of producing the “New York, New York” trailer are you most proud of?

“This definitely felt like a “level up” moment for the amount of work we pulled off with so few people in a short amount of time (on a limited budget!). And doing the CG sign with live action was definitely my most technical achievement to date.”

What advice would you give to students who hope to follow a similar career path as you?

“I think internships and networking were extremely important. Starting with the UTK faculty who were always very helpful and supportive, and then just always talking to people! You never know when someone you meet will circle back into your life. Thinking of the big picture, the internship situation (with regard to pay) is hopefully improving to allow less fortunate people to find an entry point into these industries. I am extremely privileged to have had a safety net while living in NYC for that summer and the first couple months before I was hired. The Y&R internship was paid, but it was not a living wage. That said, I am certainly biased, but I do think if you want to make a go at it, NYC is absolutely the best place in the world to start. And if you do try, try when you’re young because you have the energy to live on ramen noodles with multiple roommates in deep Bed-Stuy or wherever is cheapest these days, and get bed bugs, and watch buskers in Washington Square Park or visit the Met, the MoMa, the Whitney and all the art galleries in Chelsea or the LES and just be around people and be a part of that energy as you walk down the streets of Manhattan.

I want to reiterate that I do feel lucky to have landed where I did. I started as client services and that was right before Lehman Brothers collapsed. I clung to that job like a liferaft; delivering coffee and plating meals for clients for a couple years before I was promoted to the “vault” where I organized elements of production and shadowed the assistant editors before gaining that responsibility myself. I definitely found that a lot of the people at Final Cut had been there a long time. It was very familial. Final Cut’s recently retired president, Stephanie Apt, was a huge mentor and she took an interest in every employee and listened to how we wanted to grow both personally and professionally. So despite not doing what I wanted to do immediately, I was confident that I would get there. The value of a good mentor is priceless. Beyond that, I think being open to new paths is important. I originally wanted to be a director, and then an editor and then I got more into design and motion and now I’m looking at moving on into….your next question!”

What direction do you plan to take your career next?

“I am hoping to continue to push into design oriented CG. This could be anything from film/tv titles to commercials to product demos, to public art or anything really! As I continue growing as an artist, the next step is also aiming to expand my role and responsibilities into Creative Direction by building relationships directly with clients and leading the conception and development of ideas from the start.”

Filed Under: Alumni News, Featured Story

Dr. Moonhee Cho Named Global Engagement Champion

March 10, 2022 by Tombras School

Dr. Moonhee Cho is an associate professor with the Tombras School of Advertising and Public Relations. She is currently teaching Public Relations 370, which teaches students about public relations campaigns through the use of case studies. This year Dr. Cho started the first Collaborative Online International Learning (COIL) project at the University of Tennessee, Knoxville.

 

What was the process of getting into this program?

Rachel Rui from the Office of Asian Engagement reached out to me to let me know there was a great opportunity to engage with universities in Central Asia. Even though I am from Asia, I have zero knowledge about Central Asia. I was really excited, so I started the application. It was a competitive process with ten faculty members from the United States and ten from Central Asia. On the first or second week of January, we got selected. And then, based on our interest and the topics, we were matched up with the partner university.

Why do you think this experience is important for students?

This COIL Program is really important. They have four dimensions to focus on. First, broaden your horizons and international experience. Second, recognizing diverse perspectives. Third communicating ideas. And then fourth, civic engagement across cultures. It’s about expanding our horizons.

Most of the big companies in the United States operate everywhere, so international communication is a really big deal. One day, our students might work for one of these companies and communicate with Asian countries. Every culture has different meanings, gestures, and interprets things in different ways. So, I just want to give our students more confidence and show that we are living in a networked society. It gives them a chance to see commonalities and different perspectives. I want our students to have a global mindset. We are communicators so that really matters and is the core focus of our class.

Why do you think this program works for Public Relations 370?

We learn from cases, whether they are successful or fail. We are talking about investor relations, community relations, activist groups, and more. So, this is a context to get the principles and apply them to different cases. Or vice versa, we can see the case and figure out the takeaways. We can learn from the cases a lot. Maybe one specific case works in this setting, but in another international context, it doesn’t work. There’s no one size fits all. We always have to prepare for unexpected challenges.

What is the benefit of this kind of program?

So many universities are really interested in this type of engagement because it’s so much cheaper than putting students through study abroad, and you can meet students from any country. We don’t have any study abroad programs in CCI going to Asia. They are all focused on Europe. The pandemic has made it so hard to be exposed to different cultures, and because of the pandemic, students are thinking why do we have to stay at university. I thought about what is a niche opportunity I can bring to my students and the UT community. So, that was one of the starting points. I wanted to give the more tangible and hands-on experience.

How do you think this program will impact students’ futures and the future of the department?

Tennessee is one of the flagship universities. Our students are so bright and eager to learn. Their futures are so bright and open. Hopefully, our students, once they are graduating, will be more open-minded and more conscious about what’s going on around the world. Then, they will easily find opportunities and easily communicate with people. I hope this little experience will make a big impact. That is what I want to encourage. As an educator, I am looking for how I can help our students keep up their international competencies and cultural diversity. Having an ongoing COIL program will allow for students to have lots of opportunities to get global experience. I will not see the big picture, but I hope that this is what students will get and then pay it forward.

On Feb. 19, the students got to meet each other over Zoom and began getting to know each other. In class, her students have started to partner with students from Uzbekistan to discuss the similarities and differences between sustainability communications in the separate countries. Dr. Cho will travel to Uzbekistan later this year for research and to provide new opportunities to advertising and public relations majors.

Visit the Center for Global Engagement for more about this program.

Filed Under: Featured Story, News

Chazni Darden Named MAIP Fellow

March 30, 2021 by Tombras School

Chazni DardenChazni Darden, a senior advertising student in the School of Advertising and Public Relations was named as a MAIP Fellow for 2021. The Multicultural Advertising Intern Program (MAIP) fellowship focuses on placing highly skilled BIPOC or multicultural students within the advertising industry. The highly competitive program combines real-world training and professional development through an immersive summer program. This year, the program will be held virtually for all fellows.

MAIP fellows are selected from over 3,800 colleges, universities, and portfolio schools and are interviewed by industry recruitment professionals. MAIP’s slogan “together we triumph” embodies their goals of bringing a diverse community into the advertising field.

Darden was also an intern through the inaugural VOLs Remote Internship Program which paired ADPR students with social and digital internships in the nonprofit sector. Now in its second year, the program hopes to pair 8-10 students with remote internships this summer.

Chazni shared her story with us:

Q: What brought you to ADPR?
I was an undecided business major, and I felt the program was too stuffy and not creatively focused. I quickly realized that I could merge marketing with the creative aspects of business through an advertising major. I switched and never looked back.

Q: What do you like about being a major in ADPR?
Even though there are over 400 majors, ADPR feels like a small family. You get to know all of your professors one on one. The small class sizes allow us to work in groups and to find our strengths while working on our weaknesses. We also have two student organizations that help us learn more about the industry and to network with professionals.

Q: What helped get you to where you are now?

AdClub and PRSSA. I highly encourage students to join both. The student organizations are how I found out about the annual New York City trip. By going on the trip, I learned more about the field and found my path in production. I got more out of the trip than I expected because the alumni were so welcoming and encouraging. I don’t know that I would be where I am today without the trip. I’m thankful to the department for providing financial assistance on these trips. It helps students get the same opportunities as everyone else.

Q: Do you have any advice for students?
I would tell women, especially women of color not to be afraid. Show the world who you truly are and show your creativity. Don’t be intimated by anyone because you are worthy of being there in the room.

Q: How did COVID-19 change your plans?

Last year when everything shutdown, I couldn’t find an internship over the summer. I knew I needed the experience in order to succeed but after weeks of searching there was nothing out there. Then I received the email about the VOLs Remote Internship Program. I was so thankful for the opportunity and I immediately applied to the program. After interviewing with Jamie Lonie, I was picked for the program. I was paired with Teach for America, Houston. The entire experience was wonderful, and I learned how to do industry work outside of an agency. It helped me to think outside of the box.

More information about the VOLs Remote Internship can be found by visiting their website here. To see more about Darden and her role in the program you can visit cci.utk.edu.

Q: Who will you be paired with this summer?
I was paired with Movers and Shakers in Santa Monica. They’re a boutique startup agency that began operations in 2016. I’ll be working on the integrated production of ads and commercials. I’m looking forward to working with them and seeing what I can contribute to their campaigns. They were behind the Elf makeup song on TikTok and received national attention because of the campaign.

I hope I can share a lot about my experience with my Instagram takeover on @utadpr.


This story is part of our Women’s History Month series which highlights how the women of ADPR #ChooseToChallenge. You can see more stories in our news archives.


Giving Back
To donate to the VOLs Remote Internship Program, please visit giving.utk.edu/volsremoteinternship

Contacts
School of Advertising and PR: adpr@utk.edu

VOLs Remote Internship Program: Jamie Lonie, VOLinternship@gmail.com

Filed Under: Featured Story, News, Student News

Industry-experienced Lecturers Bring New Perspectives

March 26, 2021 by Tombras School

Lecturers bring real-world experience to bridge theory and practice in an important way. Practitioners from the industry are experts that have lived in the workforce and can integrate new strategies and tactics into our classes. Many of our adjunct lecturers facilitate experiential-learning and community outreach through their real-world clients and cases. The following illustrates the accomplishments of four ADPR lecturers.

Ellie Amador

Ellie AmadorEllie Amador is the director of marketing for the University of Tennessee System. She engages with Tennesseans and university stakeholders across the country to promote the UT brand. Amador provided strategy, development, and execution of the “Everywhere You Look” campaign, which seeks to raise awareness of university programming impacts. Her accomplishments include a 2016 PRSA Award of Excellence in Mentorship, graduate of the UT Leadership Institute, and recipient of the Knoxbiz.com 40 under 40 award.

Courses Taught – PBRL 380 Professional Seminar


Becky Huckaby

Becky HuckabyBecky Huckaby, APR is the Vice President of public relations for the Metropolitan Knoxville Airport Authority and host of the podcast From the Runway Up. Huckaby is a PRSA Fellow, PRSA APR, and an Accredited Airport Executive. Her teaching focuses on experiential-learning and community outreach. Through Huckaby’s classes, students have worked with clients from: Junior Achievement of East Tennessee, Knoxville 211, Tennessee Clean Water, MetroDrug Coalition, and Medic Regional Blood Bank.

Courses Taught – PBRL 270 PR Principles, PBRL 320 PR Writing, PBRL 380 Professional Seminar, and PBRL 470S Campaigns


Jennifer Sicking

Jennifer Sicking is the associate director of media relations and public relations for the University of Tennessee System. She is an award-winning writer and media relations professional with two decades of industry experience in higher education and journalism. Sicking’s accomplishments include top honors from the Council for the Advancement and Support of Education (CASE), an award from the TN College Public Relations Associations for an original poem, and accolades for her work on Our Tennessee and the Torchbearer.

Courses Taught- PBRL 320 PR Writing and PBRL 420 PR Advanced Writing


Sharon Toedte

Sharon Toedte has taught for the University of Tennessee since 1993 and for the School of Advertising and Public Relations since 2005 where she brought with her over a decade of industry experience. Toedte was on the founding board for the Knoxville chapter of the American Marketing Association and is the former director of Whittle Communications. Toedte has served as a committee member for the annual UT Social Media Week by providing direct connections to the Knoxville and Knox County Mayors, as well as, making connections with industry leaders. Toedte is a two-time recipient of the College of Communication and Information Lecturer Teaching Award.

Courses Taught- ADVT / PBRL 310 – Design, ADVT/PBRL 340 Research Methods, ADVT 360 Advertising Media Strategy, and ADVT 480 Advertising Issues


This story is part of our Women’s History Month series which highlights how the women of ADPR #ChooseToChallenge. You can see more stories in our news archives.

Contact: adpr@utk.edu

Filed Under: Faculty News, Featured Story, News

ADPR Featured Among Top Programs

February 17, 2021 by Tombras School

Student in cap and gownThe School of Advertising and Public Relations master’s program is featured among the top 15 programs in 2021 by Best Value Schools. The ranking criteria is based on the best academic strategy centered around creative campaign development, research and analytics, brand management consumer behaviors and media buying. A master’s in advertising and public relations helps equip students with the skills needed to excel in a variety of industries.

Read the entire article at Best Value Schools


Learn more about the graduate program

Filed Under: Featured Story, News Tagged With: 4+1 Program, Adam Brown Social Media Command Center, Advertising & PR

Eric Haley Named AAA President

March 12, 2019 by Tombras School

Eric Haley

 

HALEY NAMED AAA PRESENT-ELECT: ADPR Professor Eric Haley was chosen President-Elect of the American Academy of Advertising (AAA), the leading international organization for the advancement of advertising scholarship,    education and practice. He is currently serving as Vice President and will assume his new role during AAA’s annual conference, March 28-31 in Dallas, Texas. Haley will serve as AAA president in 2020.

Filed Under: Faculty News, Featured Story, News

ADPR Students Take Home ADDY Awards

March 8, 2019 by Tombras School

Addy AwardsTwelve students from the School of Advertising and Public Relations earned 43 honors at the Knoxville American Advertising Federation (AAF) awards Saturday night.

Hannah Lagoski took home a Gold ADDY Award for her work with Inuksuit. She also earned a Silver ADDY Award, as did three other students: Madison Duncan, Ashley Hendrix and Lukas McCrary. Hendrix earned a school-leading three Silver Addys for her advertising work on The Brown Girls Guide to College, KOKOA and BLKGRLPWR.

All 12 ADPR honorees collected at least one Bronze Citation of Excellence. Additional bronze medal winners included: Matthew Art, Joan Hargett, Brooke Heinsohn, Yulisia Lopez, Nicole Maestri, Bailey Morris, Noah Shirley and Jake Wade. Heinsohn earned nine total bronze citations.

2019 KNOXVILLE ADDY AWARDS
University of Tennessee Student Award Winners

Matthew Art
Bronze Citations of Excellence (3)
– Goosewood Brewing Co. Outdoor Board
– Phoenix Pharmacy and Fountain
– Disney Single Ticket Magazine

Madison Duncan
Silver Addy Award (1)
– Madison’s Portfolio
Bronze Citation of Excellence (1)
– Madison’s Portfolio

Joan Hargett
Bronze Citations of Excellence (2)
– Yes To
– WISEACRE Craft Beer Company

Brooke Heinsohn
Bronze Citations of Excellence (9)
– Jelly Photographs: eCommerce site
– Elevation Peak
– Camp Tellico T-shirt (2)
– Sounds Zesty
– Into the Abyss
– Mountain Drizzle
– Heavenly Cheers
– Aqua Goat

Ashley Hendrix
Silver Addy Awards (3)
– The Brown Girls Guide to College
– KOKOA
– BLKGRLPWR
Bronze Citations of Excellence (4)
– Saint Indigio
– Kelis – Harlem
– Kelis – Harlem (artist renovation)
– Bounty & Full

Hannah Lagoski
Gold Addy Award (1)
– Inuksuit
Silver Addy Award (1)
– Dizzy Bat

Yulisia Lopez
Bronze Citations of Excellence (6)
– Pearls Olives Print Ad (2)
– Quaker Oats Print Ad (3)
– Pearls and Quaker Oats Ads

Nicole Maestri
Bronze Citations of Excellence (4)
– Godiva Chocolate – You Deserve This
– Phoenix Pharmacy & Fountain Outdoor (3)

Lukas McCrary
Silver Addy Award (1)
– The Room
Bronze Citations of Excellence (3)
– Cumberland Streptease Improve
– Big Hair Night of Comedy
– Godiva Chocolate Ad

Bailey Morris
Bronze Citations of Excellence (2)
– Cross – Give ‘Em Your Jane Hancock
– Bass Pro – Family Style

Noah Shirley
Bronze Citation of Excellence (1)
– UnwarranTed Commercial

Jake Wade
Bronze Citation of Excellence (1)
– Phoenix Pharmacy & Fountain Outdoor Billboard

Photo Credit: Colby’s Photography

Filed Under: Featured Story, News, Student News

A Look Back at 2019 UT Social Media Week

March 6, 2019 by Tombras School

Leo MorejonMore than 420 students attended panels at the eighth annual UT Social Media Week, which was held February 26-28 in CCI’s Scripps Lab Theater and Patrick Auditorium. #UTSMW2019 also generated 59,000 impressions and over 2,000 engagements on Twitter over a two-week period.

This year’s event featured 21 guest speakers over eight sessions, including one that involved a hands-on workshop. Eight CCI classes served as official anchor classes with 14 total classes attending. Topics ranged from incivility and politics on social media to the business of running social media accounts for companies and events, to social marketing and influencers.

Leo Morejon, an adjunct instructor at West Virginia University, served as the spotlight speaker at this year’s event. His presentation focused on the much-hyped and failed work of Fyre Media, “The Fyre Festival—They Couldn’t Even Spell Fire Correctly.”

The Fyre Festival was a 2017 “luxury music festival” founded by Billy McFarland, CEO of Fyre Media Inc., and rapper Ja Rule. It was heavily promoted by celebrities who are social media influencers. The festival ended up being indefinitely postponed, and the organizers have been sued multiple times.

This year, documentaries on Hulu and Netflix have rekindled conversations about the festival fiasco.

Morejon said he sees teaching lessons in the festival’s marketing.

“The Fyre Festival has brought a lot of attention to influencer marketing and online marketing in general—and not all of it good,” Morejon said. “As a marketer, I want to shed light on the positive side of things and give people a different perspective for them to think about.” UTSMW19

Morejon is an award-winning sales leader, speaker, content creator, and educator known for his work as a pioneer in real-time social media including the Oreo Super Bowl blackout tweet and a campaign for the most likes on Facebook in a 24-hour period. After his presentation on the Fyre Festival and the importance of being honest with consumers on social platforms, he fielded questions from students about social marketing trends and platforms.

UT Social Media Week was made possible through the generous financial support of Dan and Melanie Peterson (pictured right with UT Social Media Week student ambassadors). CCI’s four schools sponsored at least one session, as did the Ad Club and the UT chapter of PRSSA. A summary of UTSMW 2019 sessions and speakers is provided below.

2019 UT SOCIAL MEDIA WEEK

Session Topics and Speakers

Session 1 – “I’m Right, you’re wrong—you stupid jerk.” Incivility toward Journalists on Social Media

Speakers: Jack Lail, Heather Harrington, Mark Harmon

 

Session 2 – Getting Social @ AC Entertainment

Speakers: Rhett Talbert, Luna Brewer, Emily Harenza

 

Session 3 – The Role of Social Media in an Evolving Political Landscape

Speaker: Michael Sullivan

 

Session 4 – Social Media: Nurturing Connections with Retargeting

Speaker & Workshop Leader: Joe Pecor

 

Session 5 – Library, Museum, and Science Organizations Social Media Innovators Panel

Speakers: Mary Pom Claiborne, Zack Plaster, Jenny Woodbery, Sarah Zimmerman

 

Session 6 – MELT Culinary: Social Media Influencers in the Age of Sports

Speakers: Jenna Cook, Tristan Watson, Snigdha Dhar

 

Session 7 – Influencing Tennessee: The Life of a Social Media Influencer

Speaker: Marianne Canada

 

Session 8 – The Fyre Festival – They Couldn’t Even Spell Fire Correctly

Speaker: Leo Morejon

Filed Under: Featured Story, News, Student News

Student Spotlight: Cara Hunter

March 4, 2019 by Tombras School

Cara Hunter is a public relations major (UTK ’19) and plans to graduate in December. Hunter currently serves as the social media intern for the School of Advertising and Public Relations (ADPR). Cara Hunter

During her time with ADPR, Hunter has worked to establish a connection with students on social media. Among her successful campaigns is the continuation of #loveADPR. Hunter has also worked behind the scenes at many events including UT Social Media Week. During UTSMW, Hunter was featured through an Instagram takeover for the @UTKnoxville handle.

Hunter is also involved with a variety of organizations on campus, such as PRSSA, Order of Omega and the Panhellenic Council by serving as the Vice President of Recruitment.

Hunter is studying abroad this summer in Rome, Italy, to learn about the influence of society on advertising. She recently received the Panhellenic Educational Enhancement Scholarship, CCI Study Abroad Scholarship, Phi Mu Kappa Scholarship and the CIE Study Abroad Scholarship to fund this experience.

“I am forever grateful for all of the wonderful opportunities that the School of Advertising and Public Relations has brought into my life,” said Hunter. “It is an incredible feeling to know that you have so many wonderful faculty and staff that truly care about their students.”

Due to both her academic and professional promise, Hunter has been nominated for multiple Chancellor’s Citation Awards.

Filed Under: Featured Story, News, Student News

ADPR New York City Trip

February 1, 2019 by Tombras School

Fiona SparksAdvertising and Public Relations students ventured outside of the classroom for a week to partake in the annual Ad Club New York Trip. This yearly endeavor provides students the opportunity to network with industry professionals while learning about their future career.

Students who attended this trip in January of 2019 all came with similar career goals in mind. “I wanted to gather as much insight as possible from a talented network of alumni to prepare for my long-term goal of becoming a global communicator,” said Fiona Sparks, a senior majoring in public relations. “Additionally, this trip helped me determine if New York was in line with my lifestyle.”

During the trip, students had the opportunity to visit Publicis and Saatchi Saatchi, Significant Others, Wavemaker Global, VML, Y&R, McCann Worldwide, and EP & Co. Each of these companies provided students the chance to connect with UT alumni.

Additionally, students utilized free time to explore everything that New York has to offer. Visiting the New York Library, admiring the Empire State Building, attending the longest-running Broadway show, “The Phantom of the Opera,” and trying new restaurants ensured that students never had a dull moment.

While reflecting on the trip, Sparks stated, “I wouldn’t be where I am without the thoughtfulness and graciousness of people like our New York alumni. The best part was seeing New Yorkers for what they are on every level: human.”

Filed Under: News, Student News

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Tombras School of Advertising & Public Relations

476 Communication & Information Building
1345 Circle Park Drive
Knoxville, TN 37996-0332
Phone: 865-974-3048
Email: adpr@utk.edu

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The University of Tennessee, Knoxville
Knoxville, Tennessee 37996
865-974-1000

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