Category Archives: Faculty News
CCI Social Media Command Center
Alum’s Gift Powers CCI’s New Social Media Command Center
On March 31, 2016 the College of Communication and Information opened its new Adam Brown Social Media Command Center, where faculty, staff and students will be able to employ the same leading technology Fortune 100 companies worldwide use to publish, engage and analyze their social media marketing activities.
This cutting-edge facility, which is powered by Salesforce Marketing Cloud Social Studio technology, was constructed and will be operated through a fund established for the college by CCI alumnus Adam Brown. Brown, who earned his bachelor’s degree in advertising in 1994, is executive
Public Relations professor, Beth Avery Foster visited Wake Forest University as an invited lecturer for its “Great Teachers” course. While there she gave a University-wide presentation entitled “Public Health Research at the Intersection of Communication, Campaigns, and Crisis,” guest lectured the Great Teachers course, and met with numerous undergraduate and graduate students eager to learn more about the field of public relations, as Wake Forest currently does not offer a public relations major.Sleep Deprivation Doesn’t Give You Wings, Roxanne Hovland
Advertising Professor, Roxanne Hovland was featured on TheHuffingtonpost.com regarding her opinon on Red Bull and it’s effect on college students. Below is an excerpt from the article, or the full article can be found at http://www.huffingtonpost.com/entry/red-bull-campus-ads_564cd487e4b08c74b733d618.
“Nobody ever wishes they’d slept more during college,” assert Red Bull posters plastered across college campuses like Harvard University, the University of Michigan and New York University.
That’s probably false.
College students are notoriously sleep-deprived. A 2010 study published in the journal Sleep and Breathing found that only 42 percent of students “expressed satisfaction with their sleep.” The health risks of poor sleep run … Read more “Sleep Deprivation Doesn’t Give You Wings, Roxanne Hovland”
CCI 2015 Faculty Teaching Award
Congratulations Professor Robyn Blakeman on the College of Communication and Information 2015 Faculty Teaching Award.
Professor Blakeman provides students in the School of Advertising and Public Relations with multiple opportunities to become professionals in the field of advertising. Around the School, Professor Blakeman is the “creative person.” She teaches two of the required classes within our sequence: Ad Design (Ad 310) and Creative Strategies (Ad 350). Additionally, Professor Blakeman supervises the Portfolio class where students develop high quality portfolios that often lead to jobs among top advertising agencies.
Professor Blakeman developed a study abroad program with Roxanne Hovland, which was … Read more “CCI 2015 Faculty Teaching Award”
Advertising Stream Clean
Roxanne Hovland teaches Advertising 450, which is a Case-study approach to advertising decisions, data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations.
The client for this semester and clean-up coordinator is Adopt-a-Stream. Students helped clean up First Creek in Knoxville. The students found numerous items including: a safe, box springs, television set, car bumper, and four tires. Pictured are Carly Kirkpatrick, David Vu, Dr.Hovland, Hayley Howell, Adam Kalwas, J.R. Generotti, Madison Duke, Alex Wade, Steven Woods, Mitch Transue and Payten Plunk. Other participants not shown include Basha Coleman, Esther Kim, Christine Hibma, and Julio Alvarado. Dr. … Read more “Advertising Stream Clean”
[TEN]nessee Questions with Dr. Maureen Taylor
[TEN]nessee Questions with Dr. Maureen Taylor
AS: Why did you want to come to the University of Tennessee Knoxville?
MT: It is one of the top Advertising and Public Relations programs in the country, and I wanted to be a part of it.
AS: Why did you choose this field of work [Public Relations]?
MT: I chose Public Relations because I value how relationships between organizations and publics create the foundation for society.
AS: What motivates you each morning?
MT: Knowing that I can make a difference in people’s lives. Whether they are here in Knoxville, in The United States, … Read more “[TEN]nessee Questions with Dr. Maureen Taylor”
UTSMW 2015, The Power of Social Media
The Power Behind UTSMW 2015
The College of Communication and Information and the School of Advertising and Public Relations proudly hosted the 4th annual UT Social Media Week March 30th- April 2nd, 2015.
Social Media Week started as an opportunity to have established professionals come to UT and speak to students about how social media is used in the workplace. It has since evolved into a week where students can interact with knowledgeable experts in the field of their major such as: Communications, Public Relations, Advertising, Marketing, and Journalism.
UTSMW15 consisted of a wide-variety of speakers from nonprofits, … Read more “UTSMW 2015, The Power of Social Media”
Congratulations Dr. Taylor & Dr. Haley
The Journal of Current Issues and Research in Advertising selected Eric Haley, Ron Taylor, and Margie Morrison’s article, “How Advertising Creatives Define Excellent Planning,” as its 2014 Article of the Year.
“How Advertising Creatives Define Excellent Planning” – Eric Haley, Ronald Taylor and Margaret Morrison:
http://www.tandfonline.com/doi/abs/10.1080/10641734.2014.900271?journalCode=ujci20#.VSKq_tzF874
The award was presented at the annual conference of the American Academy of Advertising in Chicago, March 28, 2015.
“How Advertising Creatives Define Excellent Planning,” was an in-depth qualitative study of working advertising creatives (writers and designers) in New York and Chicago, and their understanding of the account planning process. The study has … Read more “Congratulations Dr. Taylor & Dr. Haley”