Tombras School of Advertising and Public Relations faculty and two Ph.D. students were recognized for their work at this year’s American Academy of Advertising (AAA) Conference in Portland, Oregon. The AAA is a global organization of advertising scholars and professionals that is widely recognized as the world’s foremost platform for advertising scholarship and education. It […]
Tombras School of Advertising and Public Relations Assistant Professor of Practice Joseph Stabb spent his winter break on the other side of the world. From December 2, 2023, to January 10, 2024, Stabb was traveling across China building a relationship between the Tombras School of Advertising and Public Relations and Liaoning University in Shenyang, China. […]
Originally from Nigeria, Assistant Professor Oluseyi Adegbola found his passion for teaching while watching his father connect with his students in the classroom as a college professor. “After school I would go to his office, and sometimes he would be teaching. Out of curiosity, I would wander into the class and watch him teach, and […]
As local elections are nearing in parts of Tennessee, including Knoxville, and the next presidential election is a year away, voters are being inundated with political advertising about various campaigns and ballot issues. Understanding politics is a difficult task that becomes even more complicated for the average voter when they’re deluged with unregulated political advertising […]
Four inaugural Information Integrity Institute fellows have been selected from among the faculty at the College of Communication and Information, one from each school and all of whom are already conducting research that falls under the institute’s scope: Professor Mariea Hoy, Tombras School of Advertising and Public Relations Associate Professor Mike Kotowski, School of Communication […]
ADPR AMONG MOST VISIBLE IN THE WORLD IN LEADING ADVERTISING RESEARCH JOURNALS There’s another TOP 10 in town. But this time, it’s tops in advertising research. According to a July 2021 publication in the Journal of Business Research, UTK is tied with Michigan State University as the 4th most visible program in top-tier advertising research […]
A multidisciplinary research team from the University of Tennessee, Knoxville, investigated how messages about a fresh start might improve public attitudes toward individuals with a criminal background. Knowing from prior research that the US perspective often associates drug addiction with a blemished character, the team of UT researchers hypothesized that framing a messaging campaign in […]
Lecturers bring real-world experience to bridge theory and practice in an important way. Practitioners from the industry are experts that have lived in the workforce and can integrate new strategies and tactics into our classes. Many of our adjunct lecturers facilitate experiential-learning and community outreach through their real-world clients and cases. The following illustrates the […]
March was Women’s History Month – All month ADPR highlighted the women in ADPR who #ChooseToChallenge. Two faculty members from the School of Advertising and Public Relations are doing that by fighting the opioid epidemic. Under the direction of UT President Randy Boyd, the University of Tennessee System is working to combat the TN opioid […]
March 8 was International Women’s Day (IWD). IWD celebrates women’s achievements, raises awareness against bias, and takes action for equity. The IWD 2021 theme was #ChooseToChallenge, which encourages us to question stereotypes and help forge an inclusive world. The UT ADPR office was pleased to recognize this deserved focal point for women that is crucial […]
