ADPR AMONG MOST VISIBLE IN THE WORLD IN LEADING ADVERTISING RESEARCH JOURNALS
There’s another TOP 10 in town. But this time, it’s tops in advertising research. According to a July 2021 publication in the Journal of Business Research, UTK is tied with Michigan State University as the 4th most visible program in top-tier advertising research journals in the US and 8th worldwide for the most recent decade 2010 – 2019. The independent study profiled program visibility in the world’s top three advertising journals.
“This is a special accomplishment for our program,” said long-time UTK advertising program professor Eric Haley, “especially given that have a relatively small number of advertising faculty members.” The ranking supports the UTK administration’s priorities of increased visibility of UTK research in top-tier journals and having more top-ten academic programs.
Advertising at UTK is housed in the College of Communication and Information’s School of Advertising and Public Relations.
“A decade (2008–2019) of advertising research productivity: A bibliometric review,” John B. Ford, Subhalakshmi Bezbaruah, Prokriti Mukherji, Varsha Jain, Altaf Merchant
Journal of Business Research, 136 (2021) 137–163. https://doi.org/10.1016/j.jbusres.2021.07.030.