ADPR Ranked Top 10 Worldwide
ADPR AMONG MOST VISIBLE IN THE WORLD IN LEADING ADVERTISING RESEARCH JOURNALS
There’s another TOP 10 in town. But this time, it’s tops in advertising research. According to a July 2021 publication in the Journal of Business Research, UTK is tied with Michigan State University as the 4th most visible program in top-tier advertising research journals in the US and 8th worldwide for the most recent decade 2010 – 2019. The independent study profiled program visibility in the world’s top three advertising journals.
“This is a special accomplishment for our program,” said long-time UTK advertising program professor Eric Haley, “especially given that have a relatively small number of advertising faculty members.” The ranking supports the UTK administration’s priorities of increased visibility of UTK research in top-tier journals and having more top-ten academic programs.
Advertising at UTK is housed in the College of Communication and Information’s School of Advertising and Public Relations.
“A decade (2008–2019) of advertising research productivity: A bibliometric review,” John B. Ford, Subhalakshmi Bezbaruah, Prokriti Mukherji, Varsha Jain, Altaf Merchant
Journal of Business Research, 136 (2021) 137–163. https://doi.org/10.1016/j.jbusres.2021.07.030.