Researchers, Bread Company Explore Attitudes Toward Ex-Offenders
A multidisciplinary research team from the University of Tennessee, Knoxville, investigated how messages about a fresh start might improve public attitudes toward individuals with a criminal background.
Knowing from prior research that the US perspective often associates drug addiction with a blemished character, the team of UT researchers hypothesized that framing a messaging campaign in terms of the fresh start mindset might counteract the blaming attitude that can make people feel less inclined to help addicts and ex-offenders.
To test their theories, the team—marketing doctoral student Tyler Milfeld of Wichita, Kansas, and Dan Flint, Regal Professor of Marketing in UT’s … Read more “Researchers, Bread Company Explore Attitudes Toward Ex-Offenders”
2016 Distinguished Alumni Scholar Award from the University of Georgia, Eric Haley
Professor Eric Haley is the recipient of the 2016 Distinguished Alumni Scholar Award from the University of Georgia, Grady College of Journalism and Mass Communication. Eric holds three degrees (BS, MS, and Ph.D.) from the University of Georgia.
Eric Haley is an award winning teacher and researcher. While he primarily teaches graduate and undergraduate advertising courses, Haley has taught the College’s core doctoral classes. His research interests include issues of advertising and society, advocacy advertising and account planning.
Haley is an expert in qualitative research. He presently serves as the Editor-in-Chief for Journal of Current Issues and Research in … Read more “2016 Distinguished Alumni Scholar Award from the University of Georgia, Eric Haley”
Congratulations Dr. Taylor & Dr. Haley
The Journal of Current Issues and Research in Advertising selected Eric Haley, Ron Taylor, and Margie Morrison’s article, “How Advertising Creatives Define Excellent Planning,” as its 2014 Article of the Year.
“How Advertising Creatives Define Excellent Planning” – Eric Haley, Ronald Taylor and Margaret Morrison:
The award was presented at the annual conference of the American Academy of Advertising in Chicago, March 28, 2015.
“How Advertising Creatives Define Excellent Planning,” was an in-depth qualitative study of working advertising creatives (writers and designers) in New York and Chicago, and their understanding of the account planning process. The study has … Read more “Congratulations Dr. Taylor & Dr. Haley”