ADPR Virtually Presents at American Academy of Advertising Conference

April 13, 2020 by

School of Advertising and Public Relations has a strong presence at the recent American Academy of Advertising Conference, March 26-29, 2020.

Professor of Advertising, Eric Haley assumed his official role as President of the American Academy of Advertising, March 27. Prior, he served as the Vice President of the Academy from March 2018 to March 2019, and President-Elect from March 2019 – March 2020.

Interim Director and Professor Sally J. McMillan received the American Academy of Advertising Ivan L. Preston Outstanding Contribution to Research Award, March 28, 2020. The Ivan L. Preston Outstanding Contribution to Research Award honors individuals who have made sustained and systematic contributions to advertising research.

Assistant Professor Matthew Pittman and Professor Eric Haley presented their original research paper entitled, Cognitive Load and Social Media Advertising: Platform Use Induces Load Which Leads to Reliance on Cues.

Samantha Lavoi (MS UTK, Advertising, 2019), along with Professor Eric Haley, presented their original research paper entitled, How Pro-Social Agencies Define Themselves and Their Value: A Critical Constructivist Grounded Theory.

UT MS candidate Nicholas Sarafolean, and UT doctoral student, Alexander Carter presented their original research paper entitled,  Applying Taylor’s Message Strategy Model to Smart Speakers. Their paper was a finalist for the AAA outstanding student conference paper award.

UT graduate students, Nicholas Sarafolean and Alexander Carter were awarded American Academy of Advertising graduate student travel grants.  Samantha Lavoi was awarded the American Academy of Advertising’s Ronald Taylor University of Tennessee Student Travel Grant.