ADPR Alum “Behind Some of Your Favorite Stories”
New York Times bestselling author Chris Grabenstein earned his BS in communication in 1977 from the College of Communication and Information. While attending the University of Tennessee, Knoxville, the Chattanooga native acted in dozens of plays and contributed to the Daily Beacon as an editor, columnist, and cartoonist. It was this experience that propelled him to a stellar professional career.
#SheCan Campaign Comes to Life
#SheCan Campaign Comes to Life written by Cara Hunter
When students spend an entire semester working on a project, they long for their ideas to be utilized for a real organization. For Alexandria Dodson and her fellow group members, Kayley Green, Maci Mays, Madi Mayfield, Bridgette Givand, Madeleine Constantine, this dream became a reality.
Dodson is an alumna of the School of Advertising and Public Relations and graduated from the University of Tennessee in December of 2017. During her final semester at UT, Dodson completed Public Relations Campaigns, a course that brings together all the skills that public relations majors … Read more “#SheCan Campaign Comes to Life”
ADPR Alumni Win UT Award
On Friday, September 7 two alumni from the School of Advertising and Public Relations won awards at the UT Knoxville Alumni Board annual event.
Among them were: Chris Grabenstein (BS/JEM ’77 & an emeritus member of CCI’s Board of Visitors) received the Distinguished Alumnus Award and Erin Hauck (BS/AD ’07) received the Alumni Promise Award.
Please see the full story here.
Patrick Wells (’14) Featured in Torchbearer
by advertising student Andrew Kochamba.
As Southern traditions go, having a MoonPie with an RC Cola is right up there with biscuits and gravy or football on Saturdays. In 2017, Patrick Wells (’14) launched MoonPie into the national spotlight with his viral work on the brand’s social media.
Though the graham cracker, marshmallow, and chocolate treat is a classic snack brand (which has expanded to multiple flavors over time) its digital strategy was due for an update.
Working for the Tombras Group, an advertising agency with a Knoxville office, Wells helped launch a campaign for MoonPie to attract … Read more “Patrick Wells (’14) Featured in Torchbearer”
Alumni Spotlight: Kaily Groover (’16)
Alumni Spotlight: Kaily Groover
Less than a month after graduating from the College of Communication and Information, Kaily Groover is a Paid Media Account Coordinator for Cohn & Wolfe in New York City. Hear from Kaity below:
In my new role, I will be elevating her clients’ paid media strategies, executing digital advertising practices and using innovative tactics to bolster the reach of earned and owned media. As part of the application screening process, I took part in a series of Skype interviews and had to submit a large final project. The project included creating an original 14-month paid media campaign consisting … Read more “Alumni Spotlight: Kaily Groover (’16)”