PR Student Takes Inaugural Lollapalooza Class
Senior public relations student Grant Mitchell had the opportunity to participate in Lollapalooza’s inaugural five-week class at DePaul University. During the class, he learned about networking in the music industry and the importance of learning from entry level positions.
“When it comes to any industry, perseverance is key, and this class helped reinforce that for me through all of the guest speakers,” Mitchell said.
Mitchell cites the ADPR community as being critical to him having gained the opportunity to participate in the course. “Everyone in ADPR has been so supportive of me and the professors have been an integral part … Read more “PR Student Takes Inaugural Lollapalooza Class”
Senior ADPR Student Talks Summer Internships in a Pandemic
As a result of attending the annual ADPR New York City networking trip in January 2020, Patrick Boyd landed a once-in-a-lifetime internship working in account management for FCB Health, a healthcare advertising company with a thriving internship program.
Typically, FCB Health’s internship program brings opportunity for the interns to work in the heart of New York City, with workshops, networking opportunities and working on various advertising campaign projects. However, the rise of COVID-19 cases caused FCB Health to make the tough decision to move the internship to remote working.
“Obviously I was a little bummed out when coronavirus changed my … Read more “Senior ADPR Student Talks Summer Internships in a Pandemic”
Marketing a Vol Hotel
Ben Weprin (’01) has developed a national brand on building and repurposing hotel properties in college towns to appeal to alumni returning to their alma maters. His latest project has brought him back to his own alma mater, and he has given fellow Vols a chance to be a part of the project.
Weprin opened Graduate Knoxville in the former Hilton Garden Inn on Cumberland Avenue on August 13. The revamp includes a lot of features that will make Vols cheer, including UT-themed illustrations by cartoonist Marshall Ramsey (’91) in the lobby. And thanks to a friendship between Weprin and … Read more “Marketing a Vol Hotel”
CCI Presents at 2020 AEJMC Conference
Faculty and graduate students from the University of Tennessee College of Communication and Information (CCI) presented 10 peer-reviewed research papers at the Association for Education in Journalism and Mass Communication’s (AEJMC) annual conference, which was held virtually Aug. 6-9.
In addition, six CCI faculty served as panelists, moderators, and discussants during the conference.
Faculty serving in AEJMC leadership roles include: Amber Roessner, associate professor in the School of Journalism and Electronic Media, who was elected to the Standing Committee on Research, and Joy Jenkins, JEM assistant professor, who is the incoming head of the Magazine Media Division. Moonhee … Read more “CCI Presents at 2020 AEJMC Conference”
ADPR Virtually Presents at American Academy of Advertising Conference
School of Advertising and Public Relations has a strong presence at the recent American Academy of Advertising Conference, March 26-29, 2020.
Professor of Advertising, Eric Haley assumed his official role as President of the American Academy of Advertising, March 27. Prior, he served as the Vice President of the Academy from March 2018 to March 2019, and President-Elect from March 2019 – March 2020.
Interim Director and Professor Sally J. McMillan received the American Academy of Advertising Ivan L. Preston Outstanding Contribution to Research Award, March 28, 2020. The Ivan L. Preston Outstanding Contribution to Research Award honors individuals who … Read more “ADPR Virtually Presents at American Academy of Advertising Conference”
ADPR Students Win at 2020 Addy Awards
Fifteen students from the School of Advertising and Public Relations and a graphic design major earned 24 honors at the Knoxville American Advertising Federation (AAF) awards.
Senior Kara Wegner earned a Gold Addy Award for her work on Land of Ice and Fire and a Silver Addy Award for Indelible Faces. Graphic design major Ndigi Gichingiri took home a Gold Addy for Burnt Out. Sarah Melancon and Hanna Dice both earned Silver Addys.
Advertising majors who earned Bronze Citations of Excellence included: Alyssa Brown, Madison Cullen, Lauren Friend, Wendy Harmon, Anna House, Kristy Ilia, Yulisia Lopez, Macy Meredith, Alyssa Nichols, … Read more “ADPR Students Win at 2020 Addy Awards”
Public Relations Student Reflects on Classes, PRSSA and Why She Loves ADPR
Victoria Johnson, a senior public relations student, serves as Vice President of Membership for Public Relations Student Society of America (PRSSA) and is in the Chancellor’s Honors Program. She is currently completing her final semester at UT, and took time to reflect upon the opportunities, involvement and what ADPR has done for her.
“So many people in the college are just so willing to help,” Johnson said. “The classes are setting students up for success and there are so many different experiences like having the Salesforce Social Studio and various study abroad programs.”
During her sophomore year, Johnson participated in … Read more “Public Relations Student Reflects on Classes, PRSSA and Why She Loves ADPR”
ADPR Graduate Student Nicholas Sarafolean Talks Research and Future
Growing up with a love for East Tennessee, Sarafolean described coming to the University of Tennessee for his graduate program after staying in his home state of Michigan for his undergraduate years as a “natural fit.”
“I’m currently in my fourth and final semester of the graduate program here,” Sarafolean said. “My next move is to Macquarie University in Sydney Australia to work with the Sydney Metro System which is really exciting.”
While Sarafolean has grown up and acquired many skills through the ADPR program, the knowledge of theory that he’s gained to help research and answer larger and more … Read more “ADPR Graduate Student Nicholas Sarafolean Talks Research and Future”
2020 Social Media Week: Q&A with Sookie Park (AD ’13)
The 2020 UT Social Media Week will be held Feb. 18-20 and features social media and news professionals from near and far, including three CCI graduates. Admission is free for all six sessions, which will take place in the Communications Building.
Sookie Park (AD ’13) is the Director of Partnership Activation at Complexity Gaming, one of America’s premier esports organizations now headquartered in Frisco, Texas. She will speak on “esports and Marketing to the New Generation” on Thursday from 11:10 a.m.-12:25 p.m. in Scripps Lab Theater.
A native of Daegu, South Korea, Park entered the traditional sports and esports industry … Read more “2020 Social Media Week: Q&A with Sookie Park (AD ’13)”
Global Programs Blog: Liza Cunningham
Liza Cunningham is a senior advertising major who has participated in two CCI Global Programs during her college career: the CCI Global Scholars Program in Sydney, Australia, and an advertising program in Rome, Italy, led by Professor Sally McMillan. In 2020, CCI Global Programs has opportunities for students in Dublin, Ireland; Prague, Czech Republic; Quebec, Canada; Siena, Italy; Rome; and Sydney.
Early in my freshman year, I was eagerly sitting in my Advertising 250 class when an unexpected guest came to speak about the CCI Global Scholars Program in Sydney, Australia. Little did I know that Dr. Sam Swan’s informative … Read more “Global Programs Blog: Liza Cunningham”