ADPR Virtually Presents at American Academy of Advertising Conference
School of Advertising and Public Relations has a strong presence at the recent American Academy of Advertising Conference, March 26-29, 2020.
Professor of Advertising, Eric Haley assumed his official role as President of the American Academy of Advertising, March 27. Prior, he served as the Vice President of the Academy from March 2018 to March 2019, and President-Elect from March 2019 – March 2020.
Interim Director and Professor Sally J. McMillan received the American Academy of Advertising Ivan L. Preston Outstanding Contribution to Research Award, March 28, 2020. The Ivan L. Preston Outstanding Contribution to Research Award honors individuals who … Read more “ADPR Virtually Presents at American Academy of Advertising Conference”
ADPR Students Win at 2020 Addy Awards
Fifteen students from the School of Advertising and Public Relations and a graphic design major earned 24 honors at the Knoxville American Advertising Federation (AAF) awards.
Senior Kara Wegner earned a Gold Addy Award for her work on Land of Ice and Fire and a Silver Addy Award for Indelible Faces. Graphic design major Ndigi Gichingiri took home a Gold Addy for Burnt Out. Sarah Melancon and Hanna Dice both earned Silver Addys.
Advertising majors who earned Bronze Citations of Excellence included: Alyssa Brown, Madison Cullen, Lauren Friend, Wendy Harmon, Anna House, Kristy Ilia, Yulisia Lopez, Macy Meredith, Alyssa Nichols, … Read more “ADPR Students Win at 2020 Addy Awards”
Public Relations Student Reflects on Classes, PRSSA and Why She Loves ADPR
Victoria Johnson, a senior public relations student, serves as Vice President of Membership for Public Relations Student Society of America (PRSSA) and is in the Chancellor’s Honors Program. She is currently completing her final semester at UT, and took time to reflect upon the opportunities, involvement and what ADPR has done for her.
“So many people in the college are just so willing to help,” Johnson said. “The classes are setting students up for success and there are so many different experiences like having the Salesforce Social Studio and various study abroad programs.”
During her sophomore year, Johnson participated in … Read more “Public Relations Student Reflects on Classes, PRSSA and Why She Loves ADPR”
ADPR Graduate Student Nicholas Sarafolean Talks Research and Future
Growing up with a love for East Tennessee, Sarafolean described coming to the University of Tennessee for his graduate program after staying in his home state of Michigan for his undergraduate years as a “natural fit.”
“I’m currently in my fourth and final semester of the graduate program here,” Sarafolean said. “My next move is to Macquarie University in Sydney Australia to work with the Sydney Metro System which is really exciting.”
While Sarafolean has grown up and acquired many skills through the ADPR program, the knowledge of theory that he’s gained to help research and answer larger and more … Read more “ADPR Graduate Student Nicholas Sarafolean Talks Research and Future”
2020 Social Media Week: Q&A with Sookie Park (AD ’13)
The 2020 UT Social Media Week will be held Feb. 18-20 and features social media and news professionals from near and far, including three CCI graduates. Admission is free for all six sessions, which will take place in the Communications Building.
Sookie Park (AD ’13) is the Director of Partnership Activation at Complexity Gaming, one of America’s premier esports organizations now headquartered in Frisco, Texas. She will speak on “esports and Marketing to the New Generation” on Thursday from 11:10 a.m.-12:25 p.m. in Scripps Lab Theater.
A native of Daegu, South Korea, Park entered the traditional sports and esports industry … Read more “2020 Social Media Week: Q&A with Sookie Park (AD ’13)”
Global Programs Blog: Liza Cunningham
Liza Cunningham is a senior advertising major who has participated in two CCI Global Programs during her college career: the CCI Global Scholars Program in Sydney, Australia, and an advertising program in Rome, Italy, led by Professor Sally McMillan. In 2020, CCI Global Programs has opportunities for students in Dublin, Ireland; Prague, Czech Republic; Quebec, Canada; Siena, Italy; Rome; and Sydney.
Early in my freshman year, I was eagerly sitting in my Advertising 250 class when an unexpected guest came to speak about the CCI Global Scholars Program in Sydney, Australia. Little did I know that Dr. Sam Swan’s informative … Read more “Global Programs Blog: Liza Cunningham”
Eric Haley Named AAA President
HALEY NAMED AAA PRESENT-ELECT: ADPR Professor Eric Haley was chosen President-Elect of the American Academy of Advertising (AAA), the leading international organization for the advancement of advertising scholarship, education and practice. He is currently serving as Vice President and will assume his new role during AAA’s annual conference, March 28-31 in Dallas, Texas. Haley will serve as AAA president in 2020.
ADPR Students Take Home ADDY Awards
Twelve students from the School of Advertising and Public Relations earned 43 honors at the Knoxville American Advertising Federation (AAF) awards Saturday night.
Hannah Lagoski took home a Gold ADDY Award for her work with Inuksuit. She also earned a Silver ADDY Award, as did three other students: Madison Duncan, Ashley Hendrix and Lukas McCrary. Hendrix earned a school-leading three Silver Addys for her advertising work on The Brown Girls Guide to College, KOKOA and BLKGRLPWR.
All 12 ADPR honorees collected at least one Bronze Citation of Excellence. Additional bronze medal winners included: Matthew Art, Joan Hargett, Brooke Heinsohn, Yulisia … Read more “ADPR Students Take Home ADDY Awards”
A Look Back at 2019 UT Social Media Week
More than 420 students attended panels at the eighth annual UT Social Media Week, which was held February 26-28 in CCI’s Scripps Lab Theater and Patrick Auditorium. #UTSMW2019 also generated 59,000 impressions and over 2,000 engagements on Twitter over a two-week period.
This year’s event featured 21 guest speakers over eight sessions, including one that involved a hands-on workshop. Eight CCI classes served as official anchor classes with 14 total classes attending. Topics ranged from incivility and politics on social media to the business of running social media accounts for companies and events, to social marketing and influencers.
Leo Morejon, … Read more “A Look Back at 2019 UT Social Media Week”
Student Spotlight: Cara Hunter
Cara Hunter is a public relations major (UTK ’19) and plans to graduate in December. Hunter currently serves as the social media intern for the School of Advertising and Public Relations (ADPR). 
During her time with ADPR, Hunter has worked to establish a connection with students on social media. Among her successful campaigns is the continuation of #loveADPR. Hunter has also worked behind the scenes at many events including UT Social Media Week. During UTSMW, Hunter was featured through an Instagram takeover for the @UTKnoxville handle.
Hunter is also involved with a variety of organizations on campus, such as … Read more “Student Spotlight: Cara Hunter”