Advertising Students, Study Abroad in London
Advertising Students Study “Across the Pond” with Professor Roxanne Hovland
Dr. Roxanne Hovland and eight students including Catie Jaffe, Jacob Burns, Mara Robinette, Marley Patten, Emily Stroud, Kendall, Victoria Marrine and Victoria Ozier completed a travel study tour “Advertising in London” in May 2016.
Students visited London-based advertising/marketing agencies; the town of Windsor and Windsor Castle; Stonehenge and Bath; a design museum; Kensington Palace; Wimbledon; Warner Brothers’ Harry Potter exhibit to better understand British advertising.
While in London, the students completed a final project advertising and marketing plan to introduce Fritos® to Londoners.
Hovland said, “we visited outstanding ad agencies … Read more “Advertising Students, Study Abroad in London”
Sleep Deprivation Doesn’t Give You Wings, Roxanne Hovland
Advertising Professor, Roxanne Hovland was featured on TheHuffingtonpost.com regarding her opinon on Red Bull and it’s effect on college students. Below is an excerpt from the article, or the full article can be found at http://www.huffingtonpost.com/entry/red-bull-campus-ads_564cd487e4b08c74b733d618.
“Nobody ever wishes they’d slept more during college,” assert Red Bull posters plastered across college campuses like Harvard University, the University of Michigan and New York University.
That’s probably false.
College students are notoriously sleep-deprived. A 2010 study published in the journal Sleep and Breathing found that only 42 percent of students “expressed satisfaction with their sleep.” The health risks of poor sleep run … Read more “Sleep Deprivation Doesn’t Give You Wings, Roxanne Hovland”
Advertising Stream Clean
Roxanne Hovland teaches Advertising 450, which is a Case-study approach to advertising decisions, data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations.
The client for this semester and clean-up coordinator is Adopt-a-Stream. Students helped clean up First Creek in Knoxville. The students found numerous items including: a safe, box springs, television set, car bumper, and four tires. Pictured are Carly Kirkpatrick, David Vu, Dr.Hovland, Hayley Howell, Adam Kalwas, J.R. Generotti, Madison Duke, Alex Wade, Steven Woods, Mitch Transue and Payten Plunk. Other participants not shown include Basha Coleman, Esther Kim, Christine Hibma, and Julio Alvarado. Dr. … Read more “Advertising Stream Clean”