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Advertising & Public Relations 4+1 Program

Information Sessions in April and May

Are you considering the 4+1 program? Join one of our upcoming Zoom sessions.

April 20th 3:00-4:00 p.m.
April 27th 12:00-1:00 p.m.
May 5th 3:30-4:30 p.m.

Combined B.S./M.S. Concentration in Advertising & Public Relations

Whether you’re looking to launch your career, gain additional skills, or find a new path in the industry, the 4+1 B.S./M.S. program can work for you.

Our program is designed for undergraduate students that are majoring in advertising or public relations at the University of Tennessee, Knoxville. Students can gain an M.S. degree with one more year of coursework beyond their undergraduate program.

Admission to the 4+1 Master’s Program

Juniors may apply to be a dual track undergraduate and graduate student. If accepted into the graduate school and the program, students can take graduate-level courses in their last 30 hours of undergraduate coursework.

Seniors who have not applied to the program yet, may request to take coursework for graduate credit. Students must still apply to the program and be accepted by both the graduate school and the ADPR graduate admissions committee.

Recent Graduates who were advertising or public relations majors and who graduated in the past three years may apply.

Applicants must meet UT Graduate School academic requirements and apply online to the Office of Graduate Admissions.


When can I start taking graduate courses?

  • Seniors in their last 30 hours of the undergraduate program may apply to the program to take graduate courses.
  • Students may take up to 9 credit hours of graduate coursework in their senior year.
  • Students may not take the same course for both the undergraduate program and the M.S. concentration.

4+1 B.S./M.S. Program & Course Information

The ADPR 4+1 M.S. concentration requires a minimum of 30 credit hours. The courses in the program work to enhance the strategies, tactics, and skills learned during the undergraduate programs.

Students will take courses in advertising, public relations, strategic communication, and concept application.

View Full List of Online Concentration Courses

Prepare for New Opportunities

Are you ready to enhance your skill set and learn about the advertising, public relations, and communications industry? Wherever you plan to go in your career, the coursework provides additional training in management, strategies/tactics, and theory to help students better under the customer experience.

Below are just a few of the industries you can work in:

Advertising & Public Relations Agencies




Integrated Marketing

Media Relations




Funding Opportunities

Students taking courses in their senior year may use their financial aid packages towards the graduate courses. Students should confirm their financial aid eligibility with OneStop. The University, College, and School have scholarships available for graduate students. Application deadlines are available on the OneStop and CCI websites.

Graduate teaching assistantships are available through many departments on campus. A list of positions is available on the grad school website

Learn about tuition and fees for UT graduate programs.

See Graduate Assistantships

Request More Information

Please fill out the form below to receive updated application information for our online concentration. We will keep in contact with you as more detailed enrollment information becomes available.

4+1 Information Request

  • (e.g. 000123456). If you are not a current UT student put N/A.
  • This field is for validation purposes and should be left unchanged.

Program Contact Information

Lauren Ziegler