Hands-On Skills for Success
Our courses give you applied, real-world training that you will use first-hand in your careers. We have courses in research, design, writing, and campaigns, all of which offer students hands-on training in smaller class settings.
Advertising Major
What is Advertising?
Advertising is a form of communication that connects a brand or product directly to a consumer through paid spaces called ads.
Learn more about the Advertising major
More details about Advertising courses and requirements can be found in the 2025-2026 Catalog.
Where the Real World is Your Classroom
Public Relations Major
What is Public Relations?
Public Relations is the strategic communication process that connects an organization to the public.
Learn more about the Public Relations major
More details about the Public Relations major and courses can be found in the 2025-2026 Catalog.
The Four Plus One Master’s Concentration
Earn a bachelor’s and master’s degree in five years
The Four Plus One master’s concentration allows students who graduated with a Bachelor of Science in Communication majoring in advertising or public relations from the University of Tennessee, Knoxville, (within the last three years) to earn a master’s degree with a fifth year of graduate coursework. The concentration is designed to help students gain a deeper understanding of the skills they focused on during their undergraduate studies while gaining knowledge in other areas of their advertising or public relations degree.
