Assistant Professor

bchang@utk.edu

Bugil Chang is an assistant professor at the Tombras School of Advertising and Public Relations. His research centers on understanding how various PR phenomena—such as crises, corporate social responsibility (CSR), and corporate social advocacy (CSA)—affect other organizations and entire industries within inter-organizational contexts. He applies a quantitative approach to explore these impacts in both for-profit and nonprofit sectors. His most recent work has been published in journals such as the Journal of Contingencies and Crisis Management and Public Relations Review.

Education

• PhD, Mass Communication, University of Minnesota, Twin Cities, 2024
• MA, Communication Studies, Seoul National University, Seoul, 2017
• BA, Communication Studies, University of Minnesota, Twin Cities, 2013

Research Interests

• Crisis communication
• Crisis spillover
• Nonprofit communication
• Corporate social advocacy