Advertising is all about solving a marketing problem both strategically and creatively. Advertising is a strategic business practice with a creative twist. It is the collective study of human nature, business, communication, history, politics, culture and economics. As a business tool, advertising develops memorable and informative messages that tell a meaningful story to the right people at the right time, in the right place, in the right way, in order to make a sale. The professionals who work in this field are the driving force behind every ad and campaign seen or heard; they are responsible for creating a message that lingers within the public consciousness. If you’re interested in pursuing a career in business with an imaginative twist, advertising is an exciting and ever changing major that will not bore or disappoint.
Located in the College of Communication and Information, the advertising program integrates the business of advertising with creative, interactive and innovative solutions. Advertising undergraduates in the School of Advertising and Public Relations receive a Bachelor of Science in Communication. Many pursue minors in business, psychology, varied languages, and English, to name just a few. For those considering advanced degrees, the School offers both a masters and doctoral program.
The undergraduate curriculum is comprised of eight classes, sequentially designed to prepare students to successfully enter the competitive world of advertising. Each course is set up to mirror a traditional agency experience and focuses on real world skills in research, computer graphics, media, strategy, campaign development, and more. Additionally, students are introduced to the wide range of diverse job opportunities outside the traditional advertising agency or in-house studio experience.
The nationally recognized faculty has a proven track record of successfully preparing students to become innovative leaders in the field. Graduates are regularly employed by top agencies in New York, Atlanta, Los Angeles, Chicago and Dallas.