Sifan Xu is an assistant professor at the Tombras School of Advertising and Public Relations. He uses both qualitative and quantitative methods to conduct research regarding crisis communication and organization-public relationships. Specifically, he examines crisis communication in the community contexts and the role of individuals’ social identities in influencing their perceived positions and relationships with different types of organizations.
His most recent work appears in the Chinese Journal of Communication, Public Relations Review, and the Journal of Contingencies and Crisis Management. He has coauthored two book chapters and regularly presents his research in NCA, AEJMC, and ICA. In the past he held three single-authored top papers from NCA and ICA.
- PhD, Communication, University of Maryland, College Park, 2018
- MA, Communication, University of Maryland, College Park, 2016
- B.A., Culture and Communication, University of International Relations, Beijing, 2013
- Social Identities and Organization-Public Relationships
- Community-Based Crisis Communication
- Risk Communication