Taking a bite out of nation branding, Candace White
Communication Director (www.communication-director.com), a magazine for corporate communications, PR and public affairs appraoched Dr. Candace White to be featured in their latest issue. White agreed to write about the topic of the corporate role in nation branding and country image . Communication Director is distributed across Europe and Asia Pacific, features content by heads of communication at leading organisations as well as by internationally-recognised academics.
“Nation branding for countries that are transitioning to democracy after decades behind the Iron Curtain carries unique challenges because the identity of many smaller countries was erased under communism. National identity exists as … Read more “Taking a bite out of nation branding, Candace White”