Sleep Deprivation Doesn’t Give You Wings, Roxanne Hovland
Advertising Professor, Roxanne Hovland was featured on TheHuffingtonpost.com regarding her opinon on Red Bull and it’s effect on college students. Below is an excerpt from the article, or the full article can be found at http://www.huffingtonpost.com/entry/red-bull-campus-ads_564cd487e4b08c74b733d618.
“Nobody ever wishes they’d slept more during college,” assert Red Bull posters plastered across college campuses like Harvard University, the University of Michigan and New York University.
That’s probably false.
College students are notoriously sleep-deprived. A 2010 study published in the journal Sleep and Breathing found that only 42 percent of students “expressed satisfaction with their sleep.” The health risks of poor sleep run … Read more “Sleep Deprivation Doesn’t Give You Wings, Roxanne Hovland”