Kibum is a Ph.D. student in the College of Communication and Information with a concentration in Advertising. He is originally from South Korea and earned his M.S. in Journalism and Media Communication (Public Communication and Technology) at Colorado State University, his M.A. in Communication Studies at Sungkyunkwan University, a B.A. in Communication, and a B.A. in Business Administration as a double major at Myongji University. Kibum’s goal for graduate school is to further hone his research and teaching skills which he believes will play a vital role in his growth as a researcher and an academic. Kibum is interested in reducing the target audience’s reactance to persuasive messages and negative consequences in new media settings, including Artificial Intelligence (AI) to cause positive behavior changes.

Education:

M.S., Journalism and Media Communication, Colorado State University

M.A., Media and Communication (Journalism and Mass Communication), Sungkyunkwan University

B.A., Digital Media (Communication), Business Administration (double major), Myongji University

Research Interests:

Advertising

Negative Consequences

Artificial Intelligence

Health Communication