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Profile

Director, Brand Strategy
TIAA
M.S., University of Tennessee, Knoxville
Term Ends: 2022
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Pronouns: She/Her

Devi is an integrated marketing professional that is always looking to have the vision and structural frameworks built to then build comprehensive and integrated brand and product programs. In conjunction with enterprise partnership, she is working now to build optimal end to end customer experiences via brand strategy. Most recently she leveraged experiences in Brand Activation management, Media Partnerships and relationship building to build efficient cross functional marketing level and enterprise level teams.

For 17 years, she has evolved from product advertising, customer education content, to brand love building and integrated program building. And in the middle experienced and managed projects in the evolution of traditional CRM and digital of the late 2000s to the more modern channels and technologies, and then picking up a role in foundational brand and program development .

In rounding out the experiences, she has focused on branded content partnerships while learning and adapting to how the industry adopts to the most relevant consumer first focused channels.

This holistic approach allows her to continuously have perspective in the greater (paid, owned and earned) media mix and how relevant marketing channels and enterprise groups should work together to drive optimal end to end user experiences.