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Graduate Studies

The School of Advertising and Public Relations offers concentrations in either advertising or public relations. Each of the master’s and doctoral degrees are coordinated by the College of Communication and Information (CCI).

M.S. Concentration

The master’s concentrations provide students with a three-semester, on-campus experience which allows them to work closely with faculty members. The M.S. concentration provides students with theory and practice in their fields. Both the advertising and public relations students may choose to write a thesis or complete an applied project. Upon completion of the master’s degree, many students begin advertising and/or public relations careers in agencies, corporations, governmental, and  non-profit organizations. The M.S. graduate degree often paves the way for career advancement. Others choose to progress to doctoral level studies and academic careers.

PhD Concentration

Both doctoral concentrations allow students to build on a solid core of philosophy, theory, and method taught in CCI. It also provides opportunities for students to deepen their understanding of advertising or public relations. Doctoral students also work with advisors to identify courses outside of CCI that support their research interest. Most doctoral students are funded for three years to work as graduate teaching and/or research assistants and collaborate with faculty on research projects.  Graduates most often work as faculty members who teach and research advertising and/or public relations at other colleges and universities.


Laura Gamo“While CCI’s masters program gave me the tools and research experience that enabled me to switch functions and enter into a strategy and insights role, ADPR’s faculty and staff were an invaluable part of my graduate experience. Having an unequivocal commitment to my success at UT and beyond, they were always more than willing to share their wisdom and guidance, and to activate their own networks for my benefit. I don’t think I’d be where I am today without their support in identifying and pursuing relevant opportunities in the industry.”

– Laura Gamo, M.S. Alumna 2018