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Graduate Course Descriptions


Advertising Courses

ADVT 470 – Advertising Campaigns

3 Credit Hours Group-based development, execution, and evaluation of an advertising campaign for a regional or national client. (RE) Prerequisite(s):Advertising 450 and Public Relations 270.Registration Restriction(s):Advertising or public relations major.

ADVT 500 – Thesis

1-15 Credit Hours Grading Restriction: P/NP only. Repeatability: May be repeated. Credit Level Restriction: Graduate credit only. Registration Restriction(s): Enrollment is limited to graduate students.

ADVT 502 – Registration for Use of Facilities

1-15 Credit Hours Required for the student not otherwise registered during any semester when the student uses university facilities and/or faculty time before degree is completed. Grading Restriction:Satisfactory/No Credit grading only.Repeatability:May be repeated.Credit Restriction:May not be used toward degree requirements.Credit Level Restriction:Graduate credit only.Registration Restriction(s):Enrollment is limited to graduate students.

ADVT 510 – Advertising and Society

3 Credit Hours Analysis of advertising as an institution in a free-enterprise democratic society and its relation to social, legal, cultural, and economic institutions. Comment(s):510 is for MS students only. Doctoral students must register for ADVT 610. Registration Restriction(s):Enrollment is limited to graduate students.

ADVT 516 – Seminar in Advertising Issues

3 Credit Hours Detailed study of a specialized area of advertising. Topics vary by semester. Repeatability:May be repeated; maximum 6 hours.Registration Restriction(s):Enrollment is limited to graduate students.

ADVT 520 – Advertising and Communications Theory

3 Credit Hours Application of contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions. Comment(s):520 is for MS students only. Doctoral students must register for ADVT 620.Registration Restriction(s):Enrollment is limited to graduate students.

ADVT 540 – Advertising Decision Making

3 Credit Hours Analysis of decision making in budgeting, creative strategy, media strategy, research, evaluation, and agency-client relationships. Advertising response functions. Comment(s):540 is for MS students only. Doctoral students must register for ADVT 640.Registration Restriction(s):Enrollment is limited to graduate students.

ADVT 560 – Account Planning

3 Credit Hours Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development, secondary and quantitative data also used.

ADVT 590 – Project

3 Credit Hours Capstone project under guidance of faculty. Application of principles from previous course work. Grading Restriction:Satisfactory/No Credit grading only.Repeatability:May be repeated. Maximum 6 hours.Registration Restriction(s):Enrollment is limited to graduate students.

ADVT 592 – Advertising Internships

1-3 Credit Hours Experience in a functional area of advertising. Grading Restriction:Satisfactory/No Credit grading only.Repeatability:May be repeated; maximum 3 hours.Registration Restriction(s):Enrollment is limited to graduate students.

ADVT 597 – Independent Study

3 Credit HoursRepeatability:May be repeated. Maximum 6 hours.Registration Restriction(s):Must be a graduate student.Registration Permission:Advanced undergraduate students who wish to be considered must seek the permission of the instructor.

ADVT 610 – Advertising and Society

3 Credit Hours Seminar that explores advertising as an institution in a free-enterprise democratic society and its relation to social, legal, cultural, and economic institutions. Emphasis on the development of original research. Comment(s):Doctoral students only.Registration Restriction(s):Minimum student level – graduate.

ADVT 616 – Seminar in Advertising Issues

3 Credit Hours Detailed study of a specialized area of advertising. Topics vary by semester. Repeatability:May be repeated; maximum 6 hours.Registration Restriction(s):Minimum student level – graduate. Enrollment is limited to graduate students. ADVT 620 – Advertising and Communications Theory 3 Credit Hours Seminar on contemporary communications theories of attitude change, information-processing, and persuasion as applied to creative strategy decisions and advertising effects. Emphasis on the development of original research. Comment(s):Doctoral students only.Registration Restriction(s):Minimum student level – graduate.

ADVT 640 – Advertising Decision Making

3 Credit Hours Seminar in advertising management. Analysis of decision-making in budgeting, creative strategy, media strategy, research, evaluation, and agency-client relationships. Advertising response functions. Emphasis on the development of original research. Comment(s):Doctoral students only.Registration Restriction(s):Minimum student level – graduate.

ADVT 616 – Mass Communication Theory

3 Credit Hours Cross-listed:(See Journalism and Electronic Media 680.)

Public Relations

PBRL 470 – Public Relations Campaigns

3 Credit Hours Research, planning and communication, and evaluation of major public relations campaigns. Oral and written presentation of a public relations project from inception to completion. Requires extensive out-of-class work. (RE) Prerequisite(s):320 and 370 and Advertising 250.Registration Restriction(s):Public relations major.

PBRL 470S – Public Relations Campaigns

3 Credit Hours Research, planning, and communication and evaluation of major public relations campaigns. Oral and written presentation of written public relations project from inception to completion. Requires extensive out-of-class work. (RE) Prerequisite(s):PBRL 320 and PBRL 370 and ADVT 250. Registration Restriction(s):Public relations major.

PBRL 500 – Thesis

1-15 Credit HoursGrading Restriction:P/NP only.Repeatability:May be repeated.Credit Level Restriction:Graduate credit only.Registration Restriction(s):Minimum student level – graduate.

PBRL 502 – Registration for Use of Facilities

1-15 Credit Hours Required for the student not otherwise registered during any semester when the student uses university facilities and/or faculty time before degree is completed. Grading Restriction:Satisfactory/No Credit grading only.Repeatability:May be repeated.Credit Restriction:May not be used toward degree requirements.Credit Level Restriction:Graduate credit only.Registration Restriction(s):Minimum student level – graduate.

PBRL 516 – Seminar in Public Relations Issues

3 Credit Hours Topics vary. Repeatability:May be repeated. Maximum 6 hours.

PBRL 525 – Public Opinion

3 Credit HoursCross-listed:(See Journalism and Electronic Media 525.)

PBRL 530 – Issues and Crisis Management

3 Credit Hours Seminar on theoretical and practical applications to preparing for and engaging in issues, risk and crisis communication and management. Credit Restriction:Students cannot receive credit for both PBRL 430 and PBRL 530.Comment(s):530 is for MS students only. Doctoral students must register for PBRL 630.

PBRL 540 – Public Relations Management

3 Credit Hours Theories of leadership and management and organizational structure and functions of public relations agencies and departments in public, private, and non-profit sectors. Analysis and management of problems in communication between organizations and their publics with emphasis on ethics and standards of the profession. Comment(s):540 is for MS students only. Doctoral students must register for PBRL 640.

PBRL 550 – Public Relations Strategies

3 Credit Hours Strategic communication planning to achieve the overall goals of organizations. Emphasis on decision making, the budgeting process, including cost-benefit analysis of tactics, and managerial execution of public relations plans. Measurement and evaluation of the effectiveness of communication programs. Comment(s):550 is for MS students only. Doctoral students must register for PBRL 650.

PBRL 590 – Project

3 Credit Hours Capstone project under guidance of faculty. Application of principles from previous course work. Grading Restriction:Satisfactory/No Credit grading only.Repeatability:May be repeated. Maximum 6 hours.

PBRL 592 – Public Relations Internships

1-3 Credit Hours Experience in a functional area of public relations. Grading Restriction:Satisfactory/No Credit grading only.Repeatability:May be repeated; maximum 3 hours.Registration Restriction(s):Enrollment is limited to graduate students.

PBRL 597 – Independent Study

3 Credit HoursRepeatability:May be repeated. Maximum 6 hours.Registration Restriction(s):Must be a graduate student. Registration Permission:Advanced undergraduate students who wish to be considered must seek permission of instructor.

PBRL 616 – Seminar in Public Relations Issues

3 Credit Hours Detailed study of a specialized area of public relations. Topics vary by semester. Repeatability:May be repeated; maximum 6 hours.Registration Restriction(s):Minimum student level – graduate.

PBRL 630 – Issues and Crisis Management

3 Credit Hours Seminar on theoretical and practical applications to preparing for and engaging in issues, risk and crisis communication and management. Emphasis on development of original research. Comment(s):Comments: Doctoral students only.Registration Restriction(s):Registration Restriction(s): Minimum student level – graduate.

PBRL 640 – Public Relations Management

3 Credit Hours Seminar on the theories and research of leadership and management and organizational structure and functions of public relations agencies and departments in public, private, and non-profit sectors. Analysis and management of problems in communication between organizations and their publics with emphasis on ethics and standards of the profession. Emphasis on the development of original research. Comment(s):Doctoral students only.Registration Restriction(s):Minimum student level – graduate.

PBRL 650 – Public Relations Strategies

3 Credit Hours Seminar on strategic communication planning to achieve overall goals of organizations. Emphasis on decision making, the budgeting process, including cost-benefit analysis of tactics, and managerial execution of public relations plans. Measurement and evaluation of effectiveness of communication programs. Emphasis on development of original research. Comment(s):Doctoral students only.Registration Restriction(s):Minimum student level – graduate.

PBRL 680 – Mass Communication Theory

Cross-listed:(See Journalism and Electronic Media 680.)

ADPR Courses

ADPR 516 – Seminar in Advertising and Public Relations Issues

3 Credit Hours Detailed study of a specialized area of advertising and public relations. Topics vary by semester. Repeatability:May be repeated; maximum 6 hours.Registration Restriction(s):Enrollment is limited to graduate students.

ADPR 530 – Advertising and Public Relations Research

3 Credit Hours Nature, scope, and application of research function to advertising and public relations decisions. Registration Restriction(s):Enrollment is limited to graduate students.

ADPR 541 – Strategic Communication Tactics

3 Credit Hours Provides an overview of the field for students with little to no formal strategic communication education or experience and equips them with the skills they need to excel. Students will learn how to use professional design and photo editing software as well as how to select typography, color, and images. They will also receive intensive training in writing for direct, online, and mediated communications. Students will produce multiple portfolio pieces that showcase their strategic communication skill set. Registration Restriction(s):Minimum student level – graduate.

ADPR 542 – Strategic Communication Management

3 Credit Hours Overview of leadership and management of goal-driven strategic communication in multiple contexts (e.g., for-profit, non-profit, agency). Examines theories and case studies to explore topics such as research and evaluation, issues management, message and channel strategies, project management, budgeting, and communication with multiple stakeholders. Emphasizes professional ethics and standards. Registration Restriction(s):Minimum student level – graduate.

ADPR 562 – Social Media Strategy and Tactics

3 Credit Hours Provides students with practical knowledge and analytical skills necessary to create, evaluate and execute social media campaigns. Course will include lectures, case studies, assignments and engaged activities that will help in the development of a strong social media skill set. State-of-the-art social listening software will be used for social listening assignments and provide a hands-on learning experience for enrolled students. Registration Restriction(s):Minimum student level – graduate.

ADPR 590 – Advertising and Public Relations Projects

3 Credit Hours Capstone project under the guidance of faculty that applies strategies and principles from previous coursework. Grading Restriction:Satisfactory/No Credit grading only.Repeatability:May be repeated; maximum 6 hours.Registration Restriction(s):Enrollment is limited to graduate students.

ADPR 592 – Advertising and Public Relations Internships

1-3 Credit Hours Experience in a functional area of advertising and public relations. Grading Restriction:Satisfactory/No Credit grading only.Repeatability:May be repeated; maximum 3 hours.Registration Restriction(s):Enrollment is limited to graduate students.

ADPR 616 – Seminar in Advertising and Public Relations Issues

3 Credit Hours Detailed study of a specialized area of advertising and public relations. Topics vary by semester. Repeatability:May be repeated; maximum 6 hours.Registration Restriction(s):Minimum student level – graduate.