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Curriculum and Advising Policies

Important University and College Policies

This web site contains information that every student in the School of Advertising and Public Relations needs to know. This is intended to supplement, not replace, the information contained in the University Catalogs. You are responsible for knowing all rules and policies that affect your enrollment in courses and your progression toward meeting degree requirements at the university. Do not depend on hearsay or rumor from other students! You, and only you, are the responsible person.

You must earn at least an average grade of 2.0 for all College of Communication and Information courses that fulfill graduation and progression requirements.

You must complete at least 60 hours of credit for the degree at an accredited senior college, and you must complete the last 30 hours of credit offered for the degree in residence at the university.

After completing 90 semester hours, you should run a Degree Audit Report. This will tell you which courses you need to take in order to complete the degree requirements. You should apply for graduation during pre-registration for the semester in which you intend to graduate. The university will not honor curriculum requirements that are more than six years old. See the appropriate sections of the University Catalog for further explanation of these policies.

School Policy and Services

Faculty Advisor

After being accepted as a major in the school, you will be assigned a faculty advisor. Get to know your advisor and seek his or her advice in planning your program. Because the school has only 13 faculty members and approximately 300 majors, the school secretary schedules appointments for students to insure that each student has equal access to an advisor. Each faculty member posts office hours each semester and the secretary maintains a copy of those hours. The school does not operate on a walk-in basis. Please phone (865-974-3048) or come by the school office to make an appointment to see your advisor. Advisors would much rather see you before you have an unsolvable problem rather than after.

Writing Policy

The School of Advertising and Public Relations expects students to communicate effectively in written English. Proper attention to grammar, spelling, punctuation, and proofreading is required in all work. Assignments that show inadequate attention to the syntax and mechanics of language will receive a lowered grade. The instructor will set the policy for each course, but typically two or more errors on any assignment will lead to a reduced grade. Students who are deficient in writing skills will be referred to the university writing laboratory for remedial work.

Academic Honesty

Study, preparation, and presentation should involve at all times the student’s own work. Academic honesty requires that all work presented be the student’s own work, not only on tests, but in themes, papers, homework, and class presentation, unless it has been clearly specified that work is to be a team effort.

Placement Service

The School of Advertising and Public Relations does not operate a placement bureau. This service is provided by the University Career Planning and Placement Service. You are urged to attend the resume writing and interview workshops offered by that office and to take advantage of the Placement Service contacts. The school does maintain a JOB BOOK, which lists information about full-time, part-time, and practicum positions that come to our attention. You should check this source periodically as well, but rely primarily on the services of the Placement Service. By the middle of the junior year – the first semester of your senior year at the latest – you should begin to plan your job search. Finding a job is your responsibility, but your advisor will help.

Comprehensive Exam

While enrolled in either Advertising 470 or Public Relations 470 you may be required to take the School’s Comprehensive Exam. It is part of an overall plan to improve instruction and learning in the School’s programs. The exam is administered on a periodic basis.

Official Records

Your official folder is maintained in the College of Communication and Information Advising Center. The school does maintain a folder with your current address and phone number. Please let the School secretary know when your campus address or phone number has changed.

Course Sequencing


The advertising curriculum is a program of highly-integrated sequential courses leading to mastery of a defined body of knowledge about advertising. Each course in the sequence assumes mastery of material in a pre-requisite course. Faculty begin each course with the assumption that you bring to that course all the knowledge required for successful completion of lower-level courses. The sequence of courses is outlined below. Plan your program accordingly. Exceptions are not made.

Pre-reqs for advertising courses are as follows:

  • Adv 310 is a pre-req for Adv 350.
  • Adv 340 is a pre-req for Adv 360.
  • Adv 350, Adv 360 are pre-reqs for Adv 450.
  • Adv 360 is a pre-req for Adv 480.
  • Adv 450 is a pre-reqs for Adv 470.
  • Pre-reqs for Adv 490 vary according to topic

Public Relations

The public relations curriculum enforces the following pre-reqs:

  • PR 270 is a pre-req for PR 310
  • Stat 201 and PR 270 are pre-reqs for PR 340
  • JEM 200 and PR 310 are pre-reqs for PR 320; co-req PR 380
  • PR 340 is the pre-req for PR 370
  • PR 320, PR 370 and Adv 250 are pre-reqs for PR 470

Acceptable Course Substitutions

The following course substitutions are generally approved in the School of Advertising and Public Relations. Students may still need to file a substitution form with their advisor.

  • Speech 210 is an acceptable substitution for Speech 240
  • History 261-262 is an acceptable substitute for History 241-242
  • Any course at the University can fill a general elective requirement

Math requirement

Advertising and public relations students are required to take Math 119 (College Algebra) and Math 125 (Calculus).

Students who by examination place in Math 125 need only take Math 125 to meet the math requirement. Such students will need to take 3 additional hours of electives to meet the overall requirement of 120 hours to graduate.

Students who begin other math sequences should be aware that a higher-numbered course in math does not necessarily substitute for a lower-numbered course. Students may meet the Math 125 requirement by (1) taking Math 125, (2) taking Math 141 and filing a substitution form, (3) taking Math 152 and filing a substitution form

Please note that neither Math 130 nor Math 151 is an appropriate substitute for Math 125. These courses are equivalent to Math 119. Students who have taken Math 151 should take Math 152 as the substitute for Math 125.