PR

PBRL 270 Public Relations Principles

3Credit Hours Theories and principles of public relations. Overview of public relations in management of business, government, institutions and organizations. Brief case studies and public relations projects. Undergraduate

PBRL 310 Advertising and Public Relations Design

3 Credit Hours Study, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for the creation of promotional material. (RE) Prerequisite(s): 270 or ADVT 250. Public Relations Majors. Undergraduate

PBRL 320 Public Relations Writing

3 Credit Hours Mechanics of effective writing for various media to achieve organizational goals. Overview of governing communication and persuasion theories. Focus on implementation of research-based, planned, and managed techniques in a lab setting. (RE) Prerequisite(s): 270 and Advertising 310 or Public Relations 310 and Journalism and Electronic Media 200.(RE) Corequisite(s): 380.Registration Restriction(s): Public relations major. Undergraduate

PBRL 340R Advertising and Public Relations Research Methods

3Credit Hours Study and application of principles of scientific research to develop, monitor, and evaluate public relations programs and campaigns. Application of both secondary and primary research methods to specific situations and execute various forms of original public relations research; analysis and reporting of qualitative and quantitative data. (RE) Prerequisite(s): PBRL 270 or ADVT 250. (RE) Corequisite(s): MATH 115 or STAT 201 or STAT 207 Public Relations Majors. Undergraduate

PBRL 370 Public Relations Cases

3Credit Hours Oral and written analysis of current and classic case studies in public relations. Ethics, professional organizations, publications, research, and forms of public relations. Methods of communication and persuasion. (RE) Prerequisite(s):PBRL 340R. Registration Restriction(s):Public relations major. Undergraduate

PBRL 380 Public Relations Professional Seminar

1Credit Hours Exploration of career choices in mass communication. Resume and letter writing, interviewing, and portfolio preparation. (RE) Prerequisite(s):PBRL 270.Registration Restriction(s):Public relations major. Undergraduate

PBRL 400 Ethical and Legal Issues in PR

3Credit Hours Exploring legal and ethical issues that affect the practice of public relations. Undergraduate

PBRL 420 Public Relations Advanced Writing

3 Credit Hours This advanced writing course uses PBRL 320 as the foundation to learn how to produce quality public relations materials for organizations. It’s designed to teach advanced mechanics of effective writing for various media to achieve organizational goals and produce professional-quality public relations materials. Students will practice designing and implementing research-based, planned, strategic, and managed techniques in a lab setting. (RE) Prerequisite(s): 320 Undergraduate

PBRL 470S Public Relations Campaigns

3 Credit Hours Research, planning, and communication and evaluation of major public relations campaigns. Oral and written presentation of a public relations project from inception to completion. Requires extensive out-of-class work. (RE) Prerequisite(s):320 and 370 and Advertising 250.Registration Restriction(s):Public relations major. Undergraduate

PBRL 490 Special Topics

3 Credit Hours TOPICS VARY. Courses in the past have covered Crisis Communication and Audience Analysis. Repeatability:May be repeated. Maximum 6 hours.(RE) Prerequisite(s):320.Registration Restriction(s):Public relations major. Undergraduate

Electives and Special Topics

ADPR 365 Social Media Strategy

3 Credit Hours Social media strategy provides students with practical knowledge and analytical skills necessary to evaluate, understand, and implement social media campaigns. ADPR 365 will be comprised of lectures, case studies, assignments, and engaged analysis activities that will help serve as the foundation for building a strong professional social media skill set.

ADPR 375 Managing Connections

3 Credit Hours Managing Connections provides students interested in advertising, marketing, and public relations with an introduction to the dynamic world of paid, earned, shared, and owned media. Students will learn the concepts, theories and strategies used to connect with audiences/publics in the traditional and emerging media channels that they use. (RE) Prerequisite(s):

ADVT 250
or
PBRL 270

. Registration Restriction(s): Advertising or public relations majors or minors.

ADVT 460 Account Planning

3 Credit Hours Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used. (RE) Prerequisite(s): 340R. Undergraduate

ADVT 490 Special Topics

3 Credit Hours Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising. (RE) Prerequisite(s): 360. Undergraduate Graduate

PBRL 430 Crisis Communication

3 Credit Hours TOPICS VARY. Emphasis on practical and theoretical applications to preparing for and engaging in crisis communication and management, including risk communication and issues management. Junior or Senior Standing.

PBRL 490 Special Topics

3 Credit Hours TOPICS VARY. Courses in the past have covered Crisis Communication and Audience Analysis. Repeatability:May be repeated. Maximum 6 hours.(RE) Prerequisite(s):320.Registration Restriction(s):Public relations major. Undergraduate

PBRL 491 Foreign Study

1-15 Credit Hours TOPICS VARY. Approval of hours and topic by advisor required to prior registration.. Public Relations Majors.