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Course Descriptions

Advertising Major, B.S. in Communication

ADVT 250 Advertising Principles

3 Credit Hours
Survey of the role of advertising in American business and society. Relationship between advertising and marketing; functional components of the advertising process ― research, media, creative, and management.

Undergraduate

ADVT 310 Advertising and Public Relations Design

3 Credit Hours

Study, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for creation of promotional material. (RE) Prerequisite(s): 250. Registration Restriction(s): advertising majors or by permission of the instructor only.

Undergraduate

ADVT 340R Advertising and Public Relations Research Methods

3 Credit Hours
Secondary data and primary research techniques for advertising and public relations decisions.
(RE) Prerequisite(s): 250 or Public Relations 270

(RE) Corequisite(s): Math 115* or STAT 201* or STAT 207*
Registration Restriction(s): Advertising majors.

Undergraduate

ADVT 350 Advertising Creative Strategy

3 Credit Hours
Basic concepts of creative strategy with intensive practice in developing creative strategy statement, writing and designing advertisements, and judging creative work.
(RE) Prerequisite(s): 250 and 310.
Registration Restriction(s): Advertising majors.

Undergraduate

ADVT 360 Advertising Media Strategy

3 Credit Hours
Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation.
(RE) Prerequisite(s): 250 and 340R.
(RE) Corequisite(s): 380.

Undergraduate

ADVT 380 Advertising Professional Seminar

1 Credit Hour
Exploration of career choices in mass communications. Resume and letter writing, interviewing, and portfolio preparation.
(RE) Corerequisite(s): 340R.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 450 Advertising Management

3 Credit Hours
Case-study approach to advertising decisions. Data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations.
(RE) Prerequisite(s): 350 and 360.
Registration Restriction(s): advertising or public relations major.

Undergraduate

ADVT 460 Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.
(RE) Prerequisite(s): 340R.

Undergraduate

ADVT 470 Advertising Campaigns

3 Credit Hours
Group-based development, execution, and evaluation of an advertising campaign for a regional or national client.
(RE) Prerequisite(s): 450 and Public Relations 270.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 480 Advertising Issues

3 Credit Hours
Examination of the role of advertising in society and controversies surrounding economic, social, cultural, and ethical aspects of advertising. Emphasis on written and oral exposition of different viewpoints.
(RE) Prerequisite(s): 360.
Registration Restriction(s): advertising or public relations major.

Undergraduate

ADVT 490 Special Topics

3 Credit Hours
Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising.

(RE) Prerequisite(s): 360.

Undergraduate
Graduate

ADVT 492 Advertising Internship

1-3 Credit Hours
Experience in a functional area of advertising.

Contact Hour Distribution: 10 hours of laboratory each week.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated. Maximum 4 hours.
(DE) Prerequisite(s): 340 and junior/senior standing.
Registration Restriction(s): advertising or public relations major.

Undergraduate

ADVT 493 Independent Study

1-3 Credit Hours
Individual study in a specialized area under the supervision of a faculty member.

Repeatability: May be repeated. Maximum 3 hours.
Registration Restriction(s): advertising or PR major.

Undergraduate

PBRL 270 Public Relations Principles

3 Credit Hours
Theories and principles of public relations. Overview of public relations in management of business, government, institutions and organizations. Brief case studies and public relations projects.

Undergraduate

PBRL 310 Advertising and Public Relations Design

3 Credit Hours
Study, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for creation of promotional material.
(RE) Prerequisite(s): 270 or ADVT 250. Public Relations Majors.

Undergraduate

PBRL 320 Public Relations Writing

3 Credit Hours
Mechanics of effective writing for various media to achieve organizational goals. Overview of governing communication and persuasion theories. Focus on implementation of research-based, planned, and managed techniques in a lab setting.
(RE) Prerequisite(s): 270 and Advertising 310 or Public Relations 310 and Journalism and Electronic Media 200.
(RE) Corequisite(s): 380.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 340R Advertising and Public Relations Research Methods

3 Credit Hours
Study and application of principles of scientific research to develop, monitor, and evaluate public relations programs and campaigns. Application of both secondary and primary research methods to specific situations and execute various forms of original public relations research; analysis and reporting of qualitative and quantitative data.

(RE) Prerequisite(s): PBRL 270 or ADVT  250.

(RE) Corequisite(s): MATH 115 or STAT 201 or STAT 207

Public Relations Majors.

Undergraduate

PBRL 370 Public Relations Cases

3 Credit Hours
Oral and written analysis of current and classic case studies in public relations. Ethics, professional organizations, publications, research, and forms of public relations. Methods of communication and persuasion.
(RE) Prerequisite(s): PBRL 340R.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 380 Public Relations Professional Seminar

1 Credit Hours
Exploration of career choices in mass communication. Resume and letter writing, interviewing, and portfolio preparation.
(RE) Prerequisite(s): PBRL 270.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 400 Ethical and Legal Issues in PR

3 Credit Hours
Exploring legal and ethical issues that affect the practice of public relations.

Undergraduate

PBRL 420 Public Relations Advanced Writing

3 Credit Hours
This advanced writing course uses PBRL 320 as the foundation to learn how to produce quality public relations materials for organizations. It’s designed to teach advanced mechanics of effective writing for various media to achieve organizational goals and produce professional-quality public relations materials. Students will practice designing and implementing research-based, planned, strategic, and managed techniques in a lab setting.
(RE) Prerequisite(s): 320

Undergraduate

PBRL 470S Public Relations Campaigns

3 Credit Hours
Research, planning, and communication and evaluation of major public relations campaigns. Oral and written presentation of a public relations project from inception to completion. Requires extensive out-of-class work.
(RE) Prerequisite(s): 320 and 370 and Advertising 250.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 490 Special Topics

3 Credit Hours
TOPICS VARY.
Courses in the past have covered Crisis Communication and Audience Analysis.
Repeatability: May be repeated. Maximum 6 hours.
(RE) Prerequisite(s): 320.
Registration Restriction(s): Public relations major.

Undergraduate

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ADPR 365 Social Media Strategy

3 Credit Hours

Social media strategy provides students with practical knowledge and analytical skills necessary to evaluate, understand, and implement social media campaigns. ADPR 365 will be comprised of lectures, case studies, assignments, and engaged analysis activities that will help serve as the foundation for building a strong professional social media skill set.

ADPR 375 Managing Connections

3 Credit Hours

Managing Connections provides students interested in advertising, marketing, and public relations with an introduction to the dynamic world of paid, earned, shared, and owned media. Students will learn the concepts, theories and strategies used to connect with audiences/publics in the traditional and emerging media channels that they use.
(RE) Prerequisite(s): ADVT 250 or PBRL 270.
Registration Restriction(s): Advertising or public relations majors or minors.

ADVT 460 Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.
(RE) Prerequisite(s): 340R.

Undergraduate

ADVT 490 Special Topics

3 Credit Hours
Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising.

(RE) Prerequisite(s): 360.

Undergraduate
Graduate

PBRL 430 Crisis Communication

3 Credit Hours
TOPICS VARY.
Emphasis on practical and theoretical applications to preparing for and engaging in crisis communication and management, including risk communication and issues management.
Junior or Senior Standing.

PBRL 490 Special Topics

3 Credit Hours
TOPICS VARY.
Courses in the past have covered Crisis Communication and Audience Analysis.
Repeatability: May be repeated. Maximum 6 hours.
(RE) Prerequisite(s): 320.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 491 Foreign Study

1-15 Credit Hours
TOPICS VARY.
Approval of hours and topic by advisor required to prior registration..

Public Relations Majors.