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Course Descriptions

Advertising Major, B.S. in Communication

ADVT 250 Advertising Principles

3 Credit Hours
Survey of the role of advertising in American business and society. Relationship between advertising and marketing; functional components of the advertising process ― research, media, creative, and management.

Undergraduate

ADVT 310 Advertising and Public Relations Design

3 Credit Hours

Study, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for creation of promotional material. (RE) Prerequisite(s): 250 or Public Relations 270.Registration Restriction(s): advertising or public relations major.

Undergraduate

ADVT 340R Advertising and Public Relations Research Methods

3 Credit Hours
Secondary data and primary research techniques for advertising and public relations decisions.
(RE) Prerequisite(s): 250 or Public Relations 270 and Statistics 201 or 207.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 350 Advertising Creative Strategy

3 Credit Hours
Basic concepts of creative strategy with intensive practice in developing creative strategy statement, writing and designing advertisements, and judging creative work.
(RE) Prerequisite(s): 250 and 310.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 360 Advertising Media Strategy

3 Credit Hours
Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation.
(RE) Prerequisite(s): 250 and 340R.
(RE) Corequisite(s): 380.

Undergraduate

ADVT 380 Advertising Professional Seminar

1 Credit Hour
Exploration of career choices in mass communications. Resume and letter writing, interviewing, and portfolio preparation.
(RE) Prerequisite(s): 340R.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 450 Advertising Management

3 Credit Hours
Case-study approach to advertising decisions. Data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations.
(RE) Prerequisite(s): 350 and 360.
Registration Restriction(s): advertising or public relations major.

Undergraduate

ADVT 460 Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.
(RE) Prerequisite(s): 340R.

Undergraduate

ADVT 461 Social Media

3 Credit Hours
Practical and analytical skills necessary to create, evaluate, and execute social media campaigns. Course emphasis is on on-line reputation management; ethical, legal, and privacy issues; and evaluating digital technologies.
(Same as Public Relations 461)
(RE) Prerequisite(s): 340R.

Undergraduate

ADVT 470 Advertising Campaigns

3 Credit Hours
Group-based development, execution, and evaluation of an advertising campaign for a regional or national client.
(RE) Prerequisite(s): 450 and Public Relations 270.
Registration Restriction(s): Advertising or public relations major.

Undergraduate

ADVT 480 Advertising Issues

3 Credit Hours
Examination of the role of advertising in society and controversies surrounding economic, social, cultural, and ethical aspects of advertising. Emphasis on written and oral exposition of different viewpoints.
(RE) Prerequisite(s): 360.
Registration Restriction(s): advertising or public relations major.

Undergraduate

ADVT 490 Special Topics

3 Credit Hours
Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising.

(RE) Prerequisite(s): 360.

Undergraduate
Graduate

ADVT 492 Advertising Internship

1-3 Credit Hours
Experience in a functional area of advertising.

Contact Hour Distribution: 10 hours of laboratory each week.
Grading Restriction: Satisfactory/No Credit grading only.
Repeatability: May be repeated. Maximum 2 hours.
(DE) Prerequisite(s): 340 and junior/senior standing.
Registration Restriction(s): advertising or public relations major.

Undergraduate

ADVT 493 Independent Study

1-3 Credit Hours
Individual study in a specialized area under the supervision of a faculty member.

Repeatability: May be repeated. Maximum 3 hours.
Registration Restriction(s): advertising or PR major.

Undergraduate

PBRL 270 Public Relations Principles

3 Credit Hours
Theories and principles of public relations. Overview of public relations in management of business, government, institutions and organizations. Brief case studies and public relations projects.

Undergraduate

PBRL 310 Advertising and Public Relations Design

3 Credit Hours
Study, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for creation of promotional material.
(RE) Prerequisite(s): 270

Undergraduate

PBRL 320 Public Relations Writing

3 Credit Hours
Mechanics of effective writing for various media to achieve organizational goals. Overview of governing communication and persuasion theories. Focus on implementation of research-based, planned, and managed techniques in a lab setting.
(RE) Prerequisite(s): 270 and Advertising 310 or Public Relations 310 and Journalism and Electronic Media 200.
(RE) Corequisite(s): 380.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 340R Advertising and Public Relations Research Methods

3 Credit Hours
Study and application of principles of scientific research to develop, monitor, and evaluate public relations programs and campaigns. Application of both secondary and primary research methods to specific situations and execute various forms of original public relations research; analysis and reporting of qualitative and quantitative data.

Undergraduate

PBRL 370 Public Relations Cases

3 Credit Hours
Oral and written analysis of current and classic case studies in public relations. Ethics, professional organizations, publications, research, and forms of public relations. Methods of communication and persuasion.
(RE) Prerequisite(s): 340 or Advertising 340.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 380 Public Relations Professional Seminar

1 Credit Hours
Exploration of career choices in mass communication. Resume and letter writing, interviewing, and portfolio preparation.
(RE) Prerequisite(s): 310 or Advertising 310.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 420 Public Relations Advanced Writing

3 Credit Hours
This advanced writing course uses PBRL 320 as the foundation to learn how to produce quality public relations materials for organizations. It’s designed to teach advanced mechanics of effective writing for various media to achieve organizational goals and produce professional-quality public relations materials. Students will practice designing and implementing research-based, planned, strategic, and managed techniques in a lab setting.
(RE) Prerequisite(s): 320

Undergraduate

PBRL 470 Public Relations Campaigns

3 Credit Hours
Research, planning, and communication and evaluation of major public relations campaigns. Oral and written presentation of a public relations project from inception to completion. Requires extensive out-of-class work.
(RE) Prerequisite(s): 320 and 370 and Advertising 250.
Registration Restriction(s): Public relations major.

Undergraduate

PBRL 490 Special Topics

3 Credit Hours
TOPICS VARY.
Courses in the past have covered Crisis Communication and Audience Analysis.
Repeatability: May be repeated. Maximum 6 hours.
(RE) Prerequisite(s): 320.
Registration Restriction(s): Public relations major.

Undergraduate

ADVT 460 Account Planning

3 Credit Hours
Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.
(RE) Prerequisite(s): 340R.

Undergraduate

ADVT 461/PBRL 461 Social Media

3 Credit Hours
Practical and analytical skills necessary to create, evaluate, and execute social media campaigns. Course emphasis is on on-line reputation management; ethical, legal, and privacy issues; and evaluating digital technologies.
(Same as Public Relations 461.)
(RE) Prerequisite(s): 340R.

ADVT 490 Special Topics

3 Credit Hours
Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising.

(RE) Prerequisite(s): 360.

Undergraduate
Graduate

PBRL 490 Special Topics

3 Credit Hours
TOPICS VARY.
Courses in the past have covered Crisis Communication and Audience Analysis.
Repeatability: May be repeated. Maximum 6 hours.
(RE) Prerequisite(s): 320.
Registration Restriction(s): Public relations major.

Undergraduate