Researchers, Bread Company Explore Attitudes Toward Ex-Offenders
A multidisciplinary research team from the University of Tennessee, Knoxville, investigated how messages about a fresh start might improve public attitudes toward individuals with a criminal background.
Knowing from prior research that the US perspective often associates drug addiction with a blemished character, the team of UT researchers hypothesized that framing a messaging campaign in terms of the fresh start mindset might counteract the blaming attitude that can make people feel less inclined to help addicts and ex-offenders.
To test their theories, the team—marketing doctoral student Tyler Milfeld of Wichita, Kansas, and Dan Flint, Regal Professor of Marketing in UT’s … Read more “Researchers, Bread Company Explore Attitudes Toward Ex-Offenders”
CCI Alumni Start VOLs Remote Internship Program for Students
As many students around the country had their summer internship plans put on hold because of COVID-19 and economic uncertainty, the University of Tennessee’s New York City Alumni Chapter quickly organized a virtual internship program for future communicators.
The VOLs Remote Internship pilot program paired five interns from CCI with social media and digital communication roles at nonprofit organizations dedicated to education.
CCI Board of Visitors member Jamie Lonie (PR ’10), who also serves as president of New York City Alumni Chapter, said the idea for a digital internship program was born from the November 2019 CCI Board of Visitors … Read more “CCI Alumni Start VOLs Remote Internship Program for Students”
Marketing a Vol Hotel
Ben Weprin (’01) has developed a national brand on building and repurposing hotel properties in college towns to appeal to alumni returning to their alma maters. His latest project has brought him back to his own alma mater, and he has given fellow Vols a chance to be a part of the project.
Weprin opened Graduate Knoxville in the former Hilton Garden Inn on Cumberland Avenue on August 13. The revamp includes a lot of features that will make Vols cheer, including UT-themed illustrations by cartoonist Marshall Ramsey (’91) in the lobby. And thanks to a friendship between Weprin and … Read more “Marketing a Vol Hotel”
CCI Presents at 2020 AEJMC Conference
Faculty and graduate students from the University of Tennessee College of Communication and Information (CCI) presented 10 peer-reviewed research papers at the Association for Education in Journalism and Mass Communication’s (AEJMC) annual conference, which was held virtually Aug. 6-9.
In addition, six CCI faculty served as panelists, moderators, and discussants during the conference.
Faculty serving in AEJMC leadership roles include: Amber Roessner, associate professor in the School of Journalism and Electronic Media, who was elected to the Standing Committee on Research, and Joy Jenkins, JEM assistant professor, who is the incoming head of the Magazine Media Division. Moonhee … Read more “CCI Presents at 2020 AEJMC Conference”
ADPR Students Win at 2020 Addy Awards
Fifteen students from the School of Advertising and Public Relations and a graphic design major earned 24 honors at the Knoxville American Advertising Federation (AAF) awards.
Senior Kara Wegner earned a Gold Addy Award for her work on Land of Ice and Fire and a Silver Addy Award for Indelible Faces. Graphic design major Ndigi Gichingiri took home a Gold Addy for Burnt Out. Sarah Melancon and Hanna Dice both earned Silver Addys.
Advertising majors who earned Bronze Citations of Excellence included: Alyssa Brown, Madison Cullen, Lauren Friend, Wendy Harmon, Anna House, Kristy Ilia, Yulisia Lopez, Macy Meredith, Alyssa Nichols, … Read more “ADPR Students Win at 2020 Addy Awards”
2020 Social Media Week: Q&A with Sookie Park (AD ’13)
The 2020 UT Social Media Week will be held Feb. 18-20 and features social media and news professionals from near and far, including three CCI graduates. Admission is free for all six sessions, which will take place in the Communications Building.
Sookie Park (AD ’13) is the Director of Partnership Activation at Complexity Gaming, one of America’s premier esports organizations now headquartered in Frisco, Texas. She will speak on “esports and Marketing to the New Generation” on Thursday from 11:10 a.m.-12:25 p.m. in Scripps Lab Theater.
A native of Daegu, South Korea, Park entered the traditional sports and esports industry … Read more “2020 Social Media Week: Q&A with Sookie Park (AD ’13)”