All posts by adminatcci
Chancellor’s Citation Awards
The School of Advertising and Public Relations had numerous students recognized during the 2018 Chancellor’s Honors Banquet. This banquet held on April 17, 2018 honored students from across the campus. Congratulations to each of our winners. To see a full list of winners from across CCI, visit here.
Extraordinary Campus Leadership and Service (see https://honorsbanquet.utk.edu/2018-extraordinary-campus-leadership-and-service/)
- Kiah Albritton, Public Relations
Top Collegiate Scholar (see https://honorsbanquet.utk.edu/2018-top-collegiate-scholar-awards/)
- Madison Mayfield, Public Relations
Extraordinary Academic Achievement (see https://honorsbanquet.utk.edu/2018-extraordinary-academic-achievement/)
- Mary Ann Baker, Advertising
- Matt Batson, Advertising
- Austin Byerly, Public Relations
- Ayla Eubanks, Public Relations
- Joan Hargett, Advertising
- Madison Mayfield, Public Relations
- Jarrod
ADPR Goes to Nashville
Earlier this month, 25 UT advertising and public relations students traveled to Nashville to network with alumni and learn about various types of advertising and public relations opportunities.
Students were accompanied by Maureen Taylor, director of the School of Advertising and Public Relations, and Lauren Ziegler, school coordinator.
“UT’s School of Advertising and Public Relations has so many great alumni who are passionate about helping current students,” Taylor said. “These types of trips help build relationships among students and alumni.”
Students were introduced to the strong alumni network in Nashville. The students met with a panel at the Country Music … Read more “ADPR Goes to Nashville”
Patrick Wells (’14) Featured in Torchbearer
Sweet Success
by advertising student Andrew Kochamba.
As Southern traditions go, having a MoonPie with an RC Cola is right up there with biscuits and gravy or football on Saturdays. In 2017, Patrick Wells (’14) launched MoonPie into the national spotlight with his viral work on the brand’s social media.
Though the graham cracker, marshmallow, and chocolate treat is a classic snack brand (which has expanded to multiple flavors over time) its digital strategy was due for an update.
Working for the Tombras Group, an advertising agency with a Knoxville office, Wells helped launch a campaign for MoonPie to attract … Read more “Patrick Wells (’14) Featured in Torchbearer”
Alumni Spotlight: Kaily Groover (’16)
Alumni Spotlight: Kaily Groover
Less than a month after graduating from the College of Communication and Information, Kaily Groover is a Paid Media Account Coordinator for Cohn & Wolfe in New York City. Hear from Kaity below:
In my new role, I will be elevating her clients’ paid media strategies, executing digital advertising practices and using innovative tactics to bolster the reach of earned and owned media. As part of the application screening process, I took part in a series of Skype interviews and had to submit a large final project. The project included creating an original 14-month paid media campaign consisting … Read more “Alumni Spotlight: Kaily Groover (’16)”
Student Spotlight: Joshua Oliver
Student Spotlight: Joshua Oliver
Written by Laura Gamo, MS Student in the School of Advertising & Public Relations
Q: Tell us a little bit about yourself and about your experience this summer. 
I am a senior here at the University of Tennessee at Knoxville, originally from Memphis, TN. I am majoring in Advertising with a double minor in Business Administration and Psychology. I hold various leadership positions across campus, and at the core of those organizations, I have an opportunity to advocate for and create inclusive environments for conversations about difference and diversity. Whether that is facilitating workshops as a … Read more “Student Spotlight: Joshua Oliver”
PR Students Travel to Atlanta for Networking
Sixteen UT public relations students traveled to Atlanta last week to network with alumni working in the field and learn about various types of PR opportunities.
While the School of Advertising and Public Relations offers a trip to New York every year to advertising students, this was the first trip tailored specifically to public relations students.
Students were accompanied by Maureen Taylor, director of the school, along with Associate Professor Beth Foster and School Coordinator Lauren Ziegler.
“Exposing our students to ‘real world’ public relations is an important supplement to their classroom experience,” Foster said. “The trip also provides important … Read more “PR Students Travel to Atlanta for Networking”
ADPR Sweeps College-Wide Awards
ADPR Sweeps College-Wide Awards
Written by Laura Gamo, MS Student in the School of Advertising & Public Relations
On Friday, October 13, 2017, the University of Tennessee’s College of Communication and Information held the 2017 CCI Awards and Scholarship Donor Appreciation Banquet.
Each year, the banquet recognizes accomplished faculty and alumni of the College and celebrates current students who have earned scholarships provided by our friends and donors. This past year, several students from the School were awarded scholarships to fund their studies, internships, and other co-curricular and professional development activities.
This year’s Advertising Alumna of the Year, Erin Hauck, … Read more “ADPR Sweeps College-Wide Awards”
ADPR Alum Wins, Top Teaching Paper at AEJMC
Meet School of Advertising and Public Relations Alum: Karen Freberg, Ph.D.
Written by Kyungji Lee, MS Student in the School of Advertising & Public Relations
Karen Freberg graduated from the University of Tennessee at Knoxville in 2011 with a Ph.D. in Public Relations. Karen is internationally recognized expert in social media. Chris Strub, the editor of Digital storytelling and mobile live streaming video in Medium, named Dr. Freberg as one of the “100 micro-micro influencers”. Her websites (www.karenfreberg.com, karenfreberg.com/blog) and communication channels are popular content sites.
Dr. Freberg has had an amazing year in 2017!
First, Karen became … Read more “ADPR Alum Wins, Top Teaching Paper at AEJMC”
ABSMCC Featured in TN Today
Dr. Courtney Childers, Advertising professor and the Executive Director of the Adam Brown Social Media Command Center (ABSMCC) was featured in Tennessee Today. See the story here.
For more information on the Social Media Command Center, please visit http://utccismcc.utk.edu/.
ADPR Welcomes Laura Mansfield
The School of Advertising & Public Relations welcomes Laura Mansfield to its teaching faculty. Laura will serve as Lecturer for the 2017-2018 teaching Social Media (PBRL / ADVT 461 & 561), Public Relations Writing (PBRL 320) and Public Relations Advanced Writing (PBRL 420).
Laura Mansfield has an MBA in Finance from the University of Tennessee (1992). She comes to ADPR after an award winning professional career at a number of firms including EVP at Fletcher Marketing PR and EVP and senior VP of public relations and social media at The Tombras Group. She has also taught as a part-time lecturer/adjunct … Read more “ADPR Welcomes Laura Mansfield”