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Advertising & Public Relations Minor


Why minor in Advertising & PR?

93% of recent employers identified the importance of strong communication and analytic skills.

The Tombras School offers a minor in advertising & public relations for students majoring in other programs. The ADPR minor supplements major coursework and provides students with the opportunity to learn real-world skillsets beneficial to many career paths. Students majoring in journalism, business management, marketing, entrepreneur programs, agricultural communications, graphic design, and more may want to consider our minor.


Minor Course Information

The minor requires 15 credit hours of coursework.

Required Core Courses (Choose Three Courses – 9 hours )

CCI 150 – Communication in an Information Age

ADPR 265 – Communicating in a Diverse & Global Society

ADVT 250 – Advertising Principles

PBRL 270 – Public Relations Principles

Elective Courses (Choose Two Courses – 6 hours)

ADPR 216 – Sports Communication (Spring 2023)

ADPR 216 – Special Topics

ADPR 265 – Communicating in a Diverse & Global Society

ADPR 316 – Special Topics

ADPR 365 – Social Media Strategy

ADPR 375 – Integrating Communication Channels

ADPR 415 – Social Media Analytics

ADPR 416 – Special Topics

ADVT 480 – Advertising Issues

PBRL 430 – Crisis Communication

PBRL 400 – Ethical & Legal Issues in Public Relations

Prepare for New Opportunities

Are you ready to gain an understanding about the advertising, public relations, and communications industry?

Declare the Minor

The student’s major catalog year should match the minor catalog year. Students should check with their major advisor before declaring a minor.

Program Contact Information

Lauren Ziegler
Program Coordinator
adpr@utk.edu