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ADPR Facts & Guiding Documents

The School of Advertising & Public Relations, at the University of Tennessee, is one of the premier schools in the country, with graduates working at a multitude of companies from: Nike, Twitter, Ralph Lauren, Disney, Scripps Network, Young & Rubicam, Tombras Group, Anamoly, and more.

With state of the art facilities including the Adam Brown Social Media Command Center (ABSMCC) equipped with SocialStudio powered by SalesForce, The Scripps Lab, and the Message Effects Lab – the School of Advertising & Public Relations provides a unique experience for students within our majors. The School offers internship services to pair students within their field of interest from a variety of agencies and corporations across the country.

Undergraduate Enrollment (Mass Communication  Majors)*
 Fall 2018Fall 2017Fall 2016Fall 2015Fall 2014Fall 2013
Advertising18017517315012796
Public  Relations225244248242225210

*Total major numbers are based on 14th-day enrollment data. Note that effective fall of 2013, all students were accepted directly into their majors. In prior years, students entered as pre-communication majors. The increases in the fall 2013 enrollment figures are partly due to first-time freshmen being directly accepted into majors.


Fall 2011 Cohort – Graduation Rates (Mass Communication  Majors)*
 3rd Year
Graduation
4th Year
Graduation
5th Year
Graduation
Advertising0.0%60.0%91.67%
Public  Relations0.0%85.7%96.15%

*Fall 2011 Cohort consists of all freshmen who entered UTK for the first time in fall of 2011.

Fall 2012 Cohort – Graduation Rates (Mass Communication  Majors)*
 3rd Year
Graduation
4th Year
Graduation
5th Year
Graduation
Advertising0.0%50.0%88.89%
Public  Relations8.33%66.67%100%
Fall 2013 Cohort – Graduation Rates (Mass Communication  Majors)*
 3rd Year
Graduation
4th Year
Graduation
5th Year
Graduation
Advertising0.0%66.7%83.3%
Public  Relations0.0%60.5%68.4%
Fall 2014 Cohort – Graduation Rates (Mass Communication  Majors)*
 3rd Year
Graduation
4th Year
Graduation
5th Year
Graduation
Advertising0.0%50.0%TBD
Public  Relations0.0%73.0%TBD

Fall 2015 Cohort – Graduation Rates

  3rd Year
Graduation
4th Year Graduation5th Year Graduation
Advertising0.0%TBDTBD
Public Relations3.4%TBDTBD
 1st-Year Retention Rates by Major
Fall 2016 – Fall 2017Fall 2015 – Fall 2016Fall 2014 – Fall 2015
Advertising73.3%81.81%81.82%
Public Relations100%96.3%91.45%

 

 

Average 1st Year Retention Rates

Fall 2013 – Fall 201488.6%
Fall 2014 – Fall 201583.5%
Fall 2015 – Fall 201688.1%
Fall 2016 – Fall 201788.2%
Fall 2017 – Fall 201887.1%

*Note that students entered as pre-communication majors from fall of 2008 to fall of

2012. Effective fall of 2013, students entered directly into majors.