Skip to content Skip to main navigation Report an accessibility issue

ADPR Facts & Guiding Documents

The School of Advertising & Public Relations, at the University of Tennessee, is one of the premier schools in the country, with graduates working at a multitude of companies from: Nike, Twitter, Ralph Lauren, Disney, Scripps Network, Young & Rubicam, Tombras Group, Anomaly, and more.

With state of the art facilities including the Adam Brown Social Media Command Center (ABSMCC) equipped with SocialStudio powered by SalesForce, The Scripps Lab, and the Message Effects Lab – the School of Advertising & Public Relations provides a unique experience for students within our majors. The School offers internship services to pair students within their field of interest from a variety of agencies and corporations across the country.

Undergraduate Enrollment (Mass Communication  Majors)*
Fall ’13Fall ’14Fall ’15Fall ’16Fall ’17Fall ’18Fall ’19
Advertising95124139168154180179
Public Relations145203247245232225225

*Total major numbers are based on 14th-day enrollment data. Note that effective fall of 2013, all students were accepted directly into their majors. In prior years, students entered as pre-communication majors. The increases in the fall 2014 enrollment figures are partly due to first-time freshmen being directly accepted into majors.


Fall 2016 Cohort – Graduation Rates
3rd Year Graduation4th Year Graduation5th Year Graduation
Advertising4.2%TBDTBD
Public Relations0.0%TBDTBD
Fall 2015 Cohort – Graduation Rates
3rd Year Graduation4th Year Graduation5th Year Graduation
Advertising0.0%60.9%TBD
Public Relations3.4%65.5%TBD
Fall 2014 Cohort – Graduation Rates
3rd Year Graduation4th Year Graduation5th Year Graduation
Advertising0.0%50.0%61.1%
Public Relations0.0%73.0%78.4%
Fall 2013 Cohort – Graduation Rates
3rd Year Graduation4th Year Graduation5th Year Graduation
Advertising0.0%66.7%88.3%
Public Relations0.0%60.5%68.4%


Fall 2013 – Fall 201488.6%
Fall 2014 – Fall 201583.5%
Fall 2015 – Fall 201688.1%
Fall 2016 – Fall 201788.2%
Fall 2017 – Fall 201887.1%
Fall 2018 – Fall 201987.4%

Fall 2013 – Fall 2014Fall 2014 – Fall 2015Fall 2015 – Fall 2016Fall 2016 – Fall 2017Fall 2017 – Fall 2018Fall 2018 – Fall 2019
Advertising94.4%83.3%82.6%91.7%73.3%92.9%
Public Relations86.8%86.8596.6%96.9%100.0%94.3%