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Master’s Admission Snapshot:

  • Unofficial transcripts with an undergraduate GPA of 3.0 or above in their senior year OR a 3.0 or higher cumulative GOA in the undergraduate program. A 2.70 may be accepted with permission from the Director of the School of Advertising & Public Relations (ADPR).
    • Official transcripts must be submitted upon admission to the program.
  • A written statement, 400-700 words, of your career objective (see guidelines below).
  • An updated resume or C.V.
  • A reference list with three people who can speak to the academic or professional qualifications of the applicant.
  • $60 application fee. Application fee is not due at the start of application, but must be paid before final
  • The GRE is not required for admissions.

Graduate Admission Deadlines

The College of Communication and Information (CCI) accepts applications continuously. The ADPR admissions committee reviews complete applications and enrolls students during the fall, spring and summer semesters.

Review of completed applications will be continuous, with admissions decisions concluding 4 weeks prior to the start of each semester for domestic students.

Fall 2021 Deadline: Wednesday, July 21, 2021

Spring 2022 Deadline: Monday, December 20, 2021

Admission of International Students

International students wishing to complete our program are encouraged to apply. Please see requirements listed at Graduate Admissions.

Who can apply?

Current University of Tennessee, Knoxville students majoring in advertising or public relations may apply.

Juniors may apply to be a dual track undergraduate and graduate student. If accepted into the graduate school and the program, students can take graduate-level courses in their last 30 hours of undergraduate coursework.

Seniors who have not applied to the program yet, may request to take coursework for graduate credit. Students must still apply to the program and be accepted by both the graduate school and the ADPR graduate admissions committee.

Recent Graduates who were advertising or public relations majors and who graduated in the past three years may apply.


Are all advertising and public relations students accepted?

No. Majors must meet the minimum qualifications of the graduate school to apply. Upon application for the M.S. concentration, the Director of ADPR and the ADPR graduate committee will make a determination on acceptance into the program.

How to Submit Your Application Online

The ADPR 4+1 B.S./M.S. application process has two primary phases: first, the applicant’s completed materials are reviewed by the Office of Graduate Admissions to determine that the applicant meets the requirements for enrollment. If a student meets all of the requirements, the application is sent to the ADPR graduate committee.

The 4+1 program application requires a statement of purpose, three recommendations, official transcripts, and a current resume or curriculum vitae. Note that at any point in the application process you can save your progress, log out, and resume working at a later time. The application fee is not due until final submission.

When the application becomes available through the grad school:

  1. Visit the Graduate School application website.
  2. Create your account.
  3. Input your information.
  4. On the “Program Selection” page in the ‘Program Choice’ section select ‘Communication and Information’ then chose the option ‘4+1’

Guidelines for Written Statement

Applicants should submit a 400-700 word written statement addressing their career objectives and interest in the program. You may address each of the following questions individually, or collectively in an essay.

  1. When and how did you decide to pursue a graduate degree in Communication and Information?
  2. Why are you interested in a career as a Communication professional? What kind of professional role(s) and/or setting(s) are you considering pursuing after graduation?
  3. What professional goals will this program help you attain?
  4. Why do you believe you will be successful in this program?

The written statement is an incredibly important component of the application. Take your time writing, revising, and editing to make sure your submission is the best possible representation of your work.

Letters of Recommendation

The online application system will prompt you to provide contact information for three individuals qualified to address your academic and/or professional promise. Recommendations from former instructors are helpful. Individuals who have supervised or collaborated with you in a professional or volunteer setting are appropriate alternative recommenders.

Recommendation writers will be contacted through the application system. The system will ask them to submit a letter. A formal letter is not required, however, the person recommending the applicant must enter their information into the system for the application to move forward.

Transcript Information

Transcripts should be sent directly to the Graduate Admissions Office through the online application system. Unofficial transcripts can be submitted for admissions review but enrolled students must submit official transcripts directly from previous colleges/universities prior to beginning coursework, including transcripts from the University of Tennessee. It is critical that you submit all required transcripts to the online application even if you didn’t receive a degree. Do not send or email transcripts to employees directly unless instructed to do so.

Take a moment to review more information on submitting transcripts, including what formats to be included.

Program Contact Information

Lauren Ziegler