Advertising Students Study “Across the Pond” with Professor Roxanne Hovland

Dr. Roxanne Hovland and eight students including Catie Jaffe, Jacob Burns, Mara Robinette, Marley Patten, Emily Stroud, Kendall, Victoria Marrine and Victoria Ozier completed a travel study tour “Advertising in London” in May 2016. 

Students visited London-based advertising/marketing agencies; the town of Windsor and Windsor Castle; Stonehenge and Bath; a design museum; Kensington Palace; Wimbledon; Warner Brothers’ Harry Potter exhibit to better understand British advertising.

While in London, the students completed a final project advertising and marketing plan to introduce Fritos® to Londoners.

Hovland said, “we visited outstanding ad agencies and heard from some very interesting guest speakers on everything from the city’s history to the evolution of advertising and PR.” 

The College of Communication and Information provides multiple study abroad opportunities including Siena, Italy, Sydney Australia, and others.