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CCI Social Media Command Center

Alum’s Gift Powers CCI’s New Social Media Command Center


On March 31, 2016 the College of Communication and Information opened its new Adam Brown Social Media Command Center, where faculty, staff and students will be able to employ the same leading technology Fortune 100 companies worldwide use to publish, engage and analyze their social media marketing activities.

This cutting-edge facility, which is powered by Salesforce Marketing Cloud Social Studio technology, was constructed and will be operated through a fund established for the college by CCI alumnus Adam Brown. Brown, who earned his bachelor’s degree in advertising in 1994, is executive strategist for Salesforce, a San Francisco-based company that pioneered cloud computing and is the world’s No. 1 customer relationship management platform.

Additional funding for the command center is being provided through the Tombras Social Media Analytics Fund, which was established by Charlie Tombras, president and CEO of the Tombras Group and a 1964 UT advertising graduate.

The Social Media Command Center is in Room 467 of the Communications Building. As part of UT Social Media Week, an open house was held featuring Brown who was on hand to showcase the facility and its technology-driven learning opportunities.

The command center is available for all CCI students, faculty and staff to explore, learn and apply powerful social media analytic tools to answer a variety of strategic communication, journalistic and information science questions.

“While the Social Studio software can be used by CCI students and faculty from anywhere, the command center houses technology that students can use to collaborate, prepare and present their findings,” said Brown. “Social listening data are dynamic, and students will be able to practice presenting real-time data from over one billion sources in a command center environment no different than ones used by top global brands, research firms, government agencies, political campaigns and relief organizations.”

Article By: Donna Silvey

CCI Circle Park News