The Journal of Current Issues and Research in Advertising selected Eric Haley, Ron Taylor, and Margie Morrison’s article, “How Advertising Creatives Define Excellent Planning,” as its 2014 Article of the Year.
“How Advertising Creatives Define Excellent Planning” – Eric Haley, Ronald Taylor and Margaret Morrison:
The award was presented at the annual conference of the American Academy of Advertising in Chicago, March 28, 2015.
“How Advertising Creatives Define Excellent Planning,” was an in-depth qualitative study of working advertising creatives (writers and designers) in New York and Chicago, and their understanding of the account planning process. The study has high relevance to the everyday practice of advertising strategy development.
In addition to this honor, Dr. Haley also received a 2015 AAAs Faculty Research Fellowship Award for his research proposal on political advertising literacy, one of three 2015 awards.